Apr
05
New Book: The On-Demand Brand, by Rick Mathieson
Check out the soon to be released book, The On-Demand Brand, by Rick Mathieson, author of Branding Unbound. His latest book looks at the new world of branding through interviews with leading marketing and advertising pros, including our own John Butler. Mathieson provides lessons through examples of social media, augmented reality, branded games, in-store, digital outdoor, mobile and more.
