120 or so members from the press descended on 93 Mercer street last night for the unvieling of the Piperlime pop-up store in Soho.  On Friday night, Piperlime’s “Fashion’s Night Out” will include guest appearances by celebrity stylist Rachel Zoe and Project Runway’s designer cast.  We launched the pop-up store using New York Post cover wraps, print, taxi tops and subway domination. Check out the interview and store debut, here.