Mar
18
The Negotiator is doing just fine
Shares of Priceline jumped to their highest levels in nearly a decade yesterday. The gain pushed the company’s market value to more than $10 billion. That got us thinking. A few weeks ago, CNBC tracked RadioShack stock from the day we started running “The Shack” campaign. The gains were impressive. So…
we decided to take a look at Priceline in a similar light. The chart below illustrates the stock price from the start of our “Negotiator” campaign, and where it is currently. Marketing is just one variable, of course. Many things affect stock price. But the Priceline Negotiator campaign continues to yield impressive results. And, it’s a finalist in the Effies this year as well.
