May 29, 2012
A year ago, we learned that we’d have to defend the MINI account – it’s BMW corporate policy to do a procurement-led review every 3 years. Given that we’ve had the business for almost 6 years, we took it somewhat in stride. Today we learned, in classic MINI fashion, that we’re being retained for another 3 years. They showed up at our offices this morning with the Queen of England and her “escort.” Great news all around. But it gets even better. We also learned last week that we were awarded the global MINI business as well. And we couldn’t be happier. You can read more here, and here.