Butler, Shine, Stern & Partners

Our first Piperlime campaign has just hit the fashion magazines and is already causing a stir among the fashionistas on Facebook. Within the first week, Piperlime’s Facebook likes increased 934% between the weeks of Aug. 2 and Aug. 9., while there was a 479% increase to the number of Facebook page comments. With the campaign, Piperlime is taking a stand against the over-casualization of America and asking everyone to hang up the hoodies, step away from the sneakers, and say no to sweatpants. It’s already prompting discussion on Facebook and Twitter, and there’s more to come later this Fall. Check out the first ads here, or visit Piperlime’s Facebook page to see what we mean when we say “Let’s get dressed.”

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Owners, fans, and the new MINI Countryman embarked on a massive road rally this week from 5 launch cities (New York, San Francisco, Los Angeles, Atlanta and Chicago) leading up to a weekend long festival in Denver.  Nightly events in stops along the way (The Minus 5 Ice Lounge in Vegas, an Atlanta Motocross event, and Macy Gray DJing in LA, for example) are making this one memorable motoring road trip. Here are some shots from around the country.

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BSSP labs, our in-house generators of cool stuff with a purpose has just created a rockin’ app for the iPad. Presenting Jamboxx. Install it and wear it proudly on your shoulder. And best of all, it’s free. No need to thank us.

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Well, the race is over and Porsche beat MINI by a couple seconds. But it was a blast nonetheless, and the MINI community showed up en masse. We even gave Hyundai (rhymes with Sunday) a role since they showed some bona fide initiative and tenacity in jumping on the back of our event. Besides, we really needed a pace car. Check out the final film and some shots from the event on the following page.

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In this weeks annual issue highlighting the 50 top performing companies, Priceline comes out on top. The feature goes on to say: “Shatner’s spots not only are still running, they’re so ubiquitous that he says people recognize him more often as Priceline’s melodramatic pitchman, “the Negotiator,” then as the iconic Captain Kirk. There’s also a nifty interview with Shat in the issue.

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Funny or Die riffs off our MINI/Porsche challenge. Check it out here, or on the following page.

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We launched a new round of RadioShack spots last week for Father’s Day. Here’s one we produced in-house with Cleaver, our editorial division, and one that we did with Stardust.

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Porsche USA released a thanks but no thanks press release to the MINI vs Porsche challenge. So, we decided to sweeten the pot a bit…

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At last night’s Effie awards gala in NYC, we took home 2 silver Effies. One in the Automotive category, and one in the Travel category.

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Yeah, we’re serious. We’ll see how it goes. Odds anyone? Jalopnik and High Gear Media think we’re nuts, but still managed to find 300 words or so on our behalf. See you in Atlanta on the 21st. Until then, here’s our challenge film and NY Times ad that broke on Sunday.

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