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We just sent The Negotiator off a bridge. But he did save everyone- their lives, and some money, beforehand. Is it really the end? Read more of the story here: Watch the spot on the next page.
OK, that headline might be a bit inside, but it’s true. In 2011, MINI had its best year of sales ever in the U.S. In fact, in December of 2011 sales were up a staggering 32.2% despite relatively low fuel costs and a still-rocky economic climate. U.S. sales in December totaled 5,711 vehicles, up nearly 1,400 from the previous year. Total sales for 2011 were up 26% We know that’s a lot of numbers to throw into a rather short blog post, but we’re pretty proud of it. Read all about it here.
Our MINI cinema commercial shot by Erich Joiner over at Tool keeps getting picked up by the press. The latest is from Tim Nudd over at Adweek, where we were deemed “spot of the week.” Check it out here.
The 2012 Type Annual came into the office the other day, and we were happy to see that the custom font that we created for Mission Foods was recognized.
This year for our yearly MotorTober event we were on the hunt for a six-word phrase that accurately described, “THE BEST TEST DRIVE EVER. PERIOD.” The winner of the best submission would have their fantasy test drive of the new MINI Coupe brought to life for real and filmed for all the world to see.
Our new television and online video campaign running through mid-December features six 15-second spots that play off the features and functions of your television. Each spot highlights a different MINI model – the new MINI Coupe, Convertible, Hardtop, Clubman and Countryman – and their unique features. Watch a few of them by clicking on “read more” below.
A few of our MINI “ads” created earlier in the year were featured in this years CA Advertising Annual.
In our latest work for Mission Foods, we brought to life the world’s first interactive, competitive nacho-making machine. This past Saturday the NachoTron 3000 was unveiled at the Border Showdown – the annual football game between local rivals KU and Mizzou.
Our new holiday campaign for RadioShack broke last week. We worked with Ludacris this year; he did all of the voice-over work for us. Here are a few of the spots, which take a poke at the strange, quirky rituals people tend to get caught up in around the holidays.
Page 2 over at ESPN.com has posted the NachoTron 3000 interview with Dr. Eduardo Hernandez Smith, a scientist for the NachoTron project sponsored by our client, Mission Foods. Read as Dave Wilson provides some insightful commentary on the world’s first competitive, interactive, nacho-making machine. For more information on this groundbreaking technology, check out www.nachotron3000.com
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