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The new Greyhound website went live today. In addition to brand work, we also get a chance to flex our e-commerce capabilities from time to time. Here, design and user experience come together to mirror the visual identity that we created for their new fleet of buses rolling out nationwide over the next two years. See it here.
Owners, fans, and the new MINI Countryman embarked on a massive road rally this week from 5 launch cities (New York, San Francisco, Los Angeles, Atlanta and Chicago) leading up to a weekend long festival in Denver. Nightly events in stops along the way (The Minus 5 Ice Lounge in Vegas, an Atlanta Motocross event, and Macy Gray DJing in LA, for example) are making this one memorable motoring road trip. Here are some shots from around the country.
BSSP labs, our in-house generators of cool stuff with a purpose has just created a rockin’ app for the iPad. Presenting Jamboxx. Install it and wear it proudly on your shoulder. And best of all, it’s free. No need to thank us.
In this weeks annual issue highlighting the 50 top performing companies, Priceline comes out on top. The feature goes on to say: “Shatner’s spots not only are still running, they’re so ubiquitous that he says people recognize him more often as Priceline’s melodramatic pitchman, “the Negotiator,” then as the iconic Captain Kirk. There’s also a nifty interview with Shat in the issue.
Funny or Die riffs off our MINI/Porsche challenge. Check it out here, or on the following page.
Thursday, May 20th (that’s tomorrow) from 8-10:30 our own Greg Stern will be moderating a panel presented by the San Francisco Bay Area Interactive Group at the Grand Ballroom of the InterContinental Hotel. He’ll be addressing integrating new technologies to solve marketing problems, and many other issues around social and digital creative. Stop by, it should be a great panel. Read about it here.
We are pleased to announce that Gap’s Piperlime brand has retained BSSP as their agency of record.
AT&T has chosen us to lead the marketing and advertising for YellowPages.com. We are thrilled to add this great brand to our client roster.
Last night, MINI was recognized at the OBIE awards more than once. The launch work for the new convertible won an OBIE, and MINI was awarded a Hall of Fame award representing exceptional outdoor work since its launch in 2001. Congrats to our clients and the dealer groups throughout the US for helping the brand achieve this honor.
BSSP entered 5 teams in the Escape From Alcatraz Corporate Challenge Relay division. A total of 15 BSSP team members participated, starting with a bracing 1.5 mile swim from Alcatraz to shore, followed by a roller coaster bike ride of 18 miles, and capped with a grueling 8 mile run. This is the fourth year we have participated in this event. The weather and race conditions were spectacular.
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