BSSP CEO Greg Stern lead the 4As Management Practitioners Forum on the first day of the 4As Transformation Conference in New Orleans.  This members only event kicked off the conference, with agency leaders sharing best practices and strategies for growth.

Once again, BSSP swam, rode and ran as part of the Escape From Alcatraz Triathlon.  This year, we had 19 BSSPers in the race — 6 relay teams and one full racer.  The athletes braved 52 degree water with 3 foot swells, an 18-mile bike course up and down the hills of San Francisco, and [...]

Every bit of it designed and programmed in-house, utilizing a number of responsive technologies. No flash, all HTML. And we’re proud of it.    

Once again, BSSP is honored for its media strategy and innovation, earning two honors in the 2012 Creative Media Awards. This year, we won the award for Branding in the Online Media category, for our work on the Wim Hof campaign for Columbia Sportswear’s Omni-Heat line. In the Performance Marketing category, we won the award [...]

Please join us in congratulating Rob Wallace of Knoxville for being named the recipient of Columbia’s first annual Ski Bum Scholarship. Rob demonstrated the passion for skiing, the willingness to exploit his social network, and the chops to make a damn funny video. Thanks to all the participants and those who supported them. Better luck [...]

And this time he’s bringing his daughter. Kaley Cuoco from “The Big Bang Theory” joins the cast this time around. She’s been schooled since childhood in the art of — what else? — negotiating, and now is ready to join dad after a 20 year stint at the deal-making Monestary. Directed by Nicolas Refn, of “Drive” [...]

We’re excited to announce our newest account for 2013, Zico Coconut Water. It’s a great brand, with a great story. Look forward to work very soon.

OK, everyone screws up from time to time. So the world didn’t end? But how many brands print a retraction?

…and here’s a full page ad for MINI  in today’s New York Times commemorating the event. From an original media idea that our client, Lee had. Credit where it’s due…

Yep, BSSP is making the holidays a little happier by taking tweets from the web’s biggest Scrooges and burning them to a crisp at www.bsspcruellog.com. Grab a cup of nog and cozy up to our holiday hearth. Got your own holiday gripe? Use #cruellog