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Well, the race is over and Porsche beat MINI by a couple seconds. But it was a blast nonetheless, and the MINI community showed up en masse. We even gave Hyundai (rhymes with Sunday) a role since they showed some bona fide initiative and tenacity in jumping on the back of our event. Besides, we really needed a pace car. Check out the final film and some shots from the event on the following page.
Funny or Die riffs off our MINI/Porsche challenge. Check it out here, or on the following page.
Porsche USA released a thanks but no thanks press release to the MINI vs Porsche challenge. So, we decided to sweeten the pot a bit…
At last night’s Effie awards gala in NYC, we took home 2 silver Effies. One in the Automotive category, and one in the Travel category.
Yeah, we’re serious. We’ll see how it goes. Odds anyone? Jalopnik and High Gear Media think we’re nuts, but still managed to find 300 words or so on our behalf. See you in Atlanta on the 21st. Until then, here’s our challenge film and NY Times ad that broke on Sunday.
Last night, MINI was recognized at the OBIE awards more than once. The launch work for the new convertible won an OBIE, and MINI was awarded a Hall of Fame award representing exceptional outdoor work since its launch in 2001. Congrats to our clients and the dealer groups throughout the US for helping the brand achieve this honor.
Our own Ed Cotton and MINI client Kate Alini are speaking at the ANA Conference today. This, from their website:
For seven years, MINI Cooper has been one of the world’s most innovative brands. They have built an incredible following through nontraditional means. This peek under the MINI Cooper hood will reveal that innovation is at the heart of everything the company does. The team from MINI Cooper and their agency Butler Shine Stern & Partners will discuss how, through their approach to innovation, they were able to create relevance with all categories of consumers to build one of the most-conic brands in the world.
Introducing the only social network where that weird guy from high school can’t find you. Unless he drives a MINI.
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