Butler, Shine, Stern & Partners

Check out the soon to be released book, The On-Demand Brand, by Rick Mathieson, author of Branding Unbound. His latest book looks at the new world of branding through interviews with leading marketing and advertising pros, including our own John Butler. Mathieson provides lessons through examples of social media, augmented reality, branded games, in-store, digital outdoor, mobile and more.

On January 18, SFMOMA will mark its 75th year as a pioneering force in art, locally and globally. And we’ll be helping them with their marketing. Look for our campaign in late 2009.

http://www.sfmoma.org/exhibitions/401