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In this weeks annual issue highlighting the 50 top performing companies, Priceline comes out on top. The feature goes on to say: “Shatner’s spots not only are still running, they’re so ubiquitous that he says people recognize him more often as Priceline’s melodramatic pitchman, “the Negotiator,” then as the iconic Captain Kirk. There’s also a nifty interview with Shat in the issue.
Congrats to both our MINI and Priceline clients for this honor. MINI’s Carfun Footprint campaign, and the Priceline Negotiator were both recognized this year by the Effies, the only advertising awards show that champions effectiveness in the marketing communications industry. Download the pdf of the winners, here.
Take it from Shat… “You can’t argue with the Big Deal.” Check it out on the Adweek site, here.
The Negotiator turns… well, we don’t really know. But it’s his birthday, that much we do know. Wander on over to his Twitter feed and tell him his pals at BSSP hope he has a good one.
Shares of Priceline jumped to their highest levels in nearly a decade yesterday. The gain pushed the company’s market value to more than $10 billion. That got us thinking. A few weeks ago, CNBC tracked RadioShack stock from the day we started running “The Shack” campaign. The gains were impressive. So…
Generally speaking, when you make the advertising trade press, that’s a pretty good day. But when you make a Star Trek fan site, well, that’s an awesome day. Right here.
We were thrilled to work with our client on the first app that lets you instantly find and book last-minute hotel rooms using Priceline.com’s Name Your Own Price hotel service. Download it here. Read about it, here.
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