Our first Piperlime campaign has just hit the fashion magazines and is already causing a stir among the fashionistas on Facebook. Within the first week, Piperlime’s Facebook likes increased 934% between the weeks of Aug. 2 and Aug. 9., while there was a 479% increase to the number of Facebook page comments. With the campaign, Piperlime is taking a stand against the over-casualization of America and asking everyone to hang up the hoodies, step away from the sneakers, and say no to sweatpants. It’s already prompting discussion on Facebook and Twitter, and there’s more to come later this Fall. Check out the first ads here, or visit Piperlime’s Facebook page to see what we mean when we say “Let’s get dressed.”

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