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Nature-Made-Logo
We Welcome Nature Made to the client list.
201508021016

It was a long pitch process, and we competed against agencies much larger than ours, but in the end, we won.  We’re really excited to be working with this forward thinking brand, and look forward to a long, fruitful relationship.


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INFLUX


5 Takeaways from the BSSP/Contagious Now/Next/Why Conference
June 11, 2015 201506112052
On June 9th, over 150 people gathered at the Golden Gate Club in San Francisco to learn, be inspired and share their own thinking on the theme of “Obsessing Experience” at...
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INFLUX


Rapha to Speak at Now/Next/Why- June 9th, San Francisco
May 05, 2015 201505051458
We are excited Derrick Lewis of Rapha will be speaking at the Contagious/BSSP Now/Next/Why in San Francisco on June 9th, as we have tremendous respect for what this brand has achieved by building an...
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INFLUX


Slack to speak at BSSP and Contagious Now/Next/Why- June 9th- San Francisco
April 23, 2015 201504231622
Slack is one of the fastest growing business applications in history with its technology fast transforming workplace culture across the US. We are delighted that Anna Pickard, Slack’s Editorial...
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INFLUX


Under Armour at BSSP and Contagious Now/Next/Why Event June 9th- San Francisco
April 22, 2015 201504221428
We are delighted that Doug Ziewacz from Under Armour’s Connected Fitness division will be joining us on June 9th as a speaker. Under Armour is a perfect fit for the conference’s theme of...
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INFLUX

Interview with Wouter Boon- Author, Defining Creativity
April 08, 2015 201504081547
Wouter Boon is a strategist based out of Amsterdam,  I was fortunate enough to meet him last week at the Dutch Consulate in New York, where he was giving a presentation based on the book, Defining...
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INFLUX


Your Brand Communication is Now a Button
April 07, 2015 201504071528
How Amazon’s Dash is just the start of a brand new world of brand communication Amazon’s launch of its Dash Button took everyone by surprise, as it seemed to be a little too much rampant...
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INFLUX


Now/Next/Why- Contagious/BSSP Conference- June 9th- San Francisco
April 02, 2015 201504021513
Join us on June 9th in San Francisco for Now, Next, Why , the essential strategic briefing for brands and agencies hosted by Contagious and BSSP. Tickets are available here  Coming to San...
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INFLUX


Facebook is Taking over the World and 5 Things Brands can do about it
April 01, 2015 201504011022
Not everyone thought Facebook would make a smooth transition into the mobile world, but boy have they done it and with a degree of dominance that couldn’t have been predicted. Facebook’s mobile...
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INFLUX


Brand Expansion via Code
March 29, 2015 201503291505
What often characterizes a great company from the merely good, is its ability to continue to innovate well beyond the original premise. While Uber’s global expansion, recent lawsuits and tarnished...
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INFLUX


The Biggest Story in the World
March 29, 2015 201503291338
The Guardian’s editor Alan Rushbridger  has 6 months left at his post and has a revelation over the holidays that he needs to leave a legacy by doing something meaningful. Inspired by a trip to...
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BSSP
Screen Shot 2015-01-20 at 10.07.05 AM
BSSP launches new Sunrun campaign
201501201104

The first two spots in our new Sunrun campaign launched today. Sunrun is the largest dedicated residential solar company in the US. Our new campaign features two neighbors whose witty repartee both informs and entertains. Directed by Jason Winer of Modern Family fame, we set out to debunk the theory that solar power is for “hippies.”


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BSSP
AHHHHHHHHHH
BSSP picks up award at One Club Auto Awards in Detroit.
201501141353

Proud to announce that our “Ahhh!” MINI spot was recognized last night at the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the Detroit Auto Show, this award show celebrates the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. […]


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BSSP


BSSP’s Top 14 for ’14
201412191617

As advertising years go, 2014 may be remembered as 27 years squeezed into one. To say our industry has changed quickly is somehow both overblown cliché and naïve understatement wrapped in the same gluten-free tortilla. With that in mind, as a testament to our shifting industry and the continuing versatility of our people, we present […]


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BSSP


Our Tony Hawk/MINI viral surpasses 2.6MM views
201412171058

Our Tony Hawk and Guerlain Chicherit JCW viral stunt has been a nice end of year hit for the company. It’s part of the global launch for the new John Cooper Works MINI, one of the most powerful MINI’s in the family. Check it out below.  


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INFLUX


The Current State of Marketing- Thoughts from the ANA Conference- Orlando
October 24, 2014 201410241103
Having spent three days at the ANA’s conference with 3,000 of the country’s leading marketers, it was a good opportunity to take the pulse of the current state of marketing and to identify the...
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BSSP
mobile-video-moves-metal
BSSP, MINI USA & Tremor Videos Reveal Mobile is the First Screen for Auto Shoppers
201410151026

Research Study Shows Importance of Thinking Mobile-First When Developing Content and Marketing   Marketing agency BSSP, and MINI USA, today announced the results from a collaborative study that found mobile devices are the first place consumers turn to when looking for information related to an auto purchase. The study was initiated by BSSP, MINI’s long-time agency […]


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BSSP
butler-shine-stern-partners_h
BSSP Named One of the Best Places to Work, Again.
201410020942

We’re happy to share that for the fourth year running, BSSP has gone the distance—whether on foot, bike or kayak. Outside magazine has once again named us one of the Best Places to Work in America. We’re especially proud of this accomplishment, as it recognizes BSSP among hundreds of competing companies and comes as the result of an […]


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BSSP
BSSP_MINI_NewsPost
How to Build a Strong Long-term Relationship
201408281631

We recently partnered with MINI to share the secrets of how we keep our nine year relationship fresh with attendees at Ad Age’s 2014 Small Agency conference. Here are our tips for how to keep the spark alive:  


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INFLUX


6 Ways America’s Food Giants Can Survive Disruption
August 11, 2014 201408111610
For companies operating in America’s $760bn food and $435bn restaurant business, it’s never been more interesting time, because of a combination of forces that are overturning some of the...
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BSSP
bulldogmedium
MINI takes the States, year 5.
201408041447

Our 5th MTTS with MINI is well underway. A few thousand MINIacs are traveling across the country, making stops along the way in Reno, Austin, Chicago, Buffalo, and many more until we reach our endpoint, Boston. We’ve got a dozen or so BSSPers on the road, as well as full coverage from Buzzfeed. Here are a few of the videos we’ve released so far.


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BSSP
BCLogomark
BSSP wins Blue Shield of California
201407311214

We’re very proud to announce that we’ve won the creative, media and digital business for Blue Shield of California. We pitched against a number of agencies, and are the first lead agency for the brand. Look for new work in the 4th quarter.


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INFLUX


Mobile’s Paradox
May 21, 2014 201405211251
At yesterday’s MI Summit in New York that brilliantly assembled an interesting array of the mobile ecosystem, (agencies, start-ups, VCs, data experts, etc.), speaker after speaker commented about...
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INFLUX


Brands and Sustainability- Ignorance No Longer an Option
May 20, 2014 201405201142
There was once a time late in the last century, when brands didn’t really have to think about their societal impact. If the brand’s owner was lucky enough to have a Corporate Social...
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INFLUX


Apple- The Next Chapter
May 12, 2014 201405121252
Much has been written in the past week about Apple’s purchase of Beats and the ability of Mr. Iovine, so I am going to add to the collection. Iovine is a man with a direct line to the people who...
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Good article from ClickZ featuring our own Lynda Richardson and Keith Johnston. #Bssp tiny.cc/qjywxw
2013-05-30 20:16:30201305302016