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MediaPost: Fans Design MINI Cooper Debuting at New York Auto Show
April 09, 2014 201404161633

We’re stepping on the gas and taking the Final Test Test Drives campaign a mile further.


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BSSP
Blacklight MINI
Adweek: Mini Drivers Dream Up the Craziest, Coolest Test Drives Ever … and Then Go Do Them
April 04, 2014 201404040927

Our newest MINI campaign, “The Final Test Test Drive” launched yesterday. Featuring compelling test drives dreamed up by real MINI owners (and embellished a tad by us…) it’s getting some nice responses. This latest story from Adweek, for example.


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INFLUX


How Does Social Content Spread?
March 31, 2014 201403311400
Why is some social content shared more than others? A team led by Justin Cheng at Stanford with others from Facebook and Cornell took on the question from a new angle. They studied 150k photos on...
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INFLUX


Re-Thinking The Experience
March 26, 2014 201403261659
The XX are currently perfoming in one of America’s largest (55,000 sqft) and unobstructed venues, New York’s Park Avenue Armory, but they are doing it very differently. Instead of doing the...
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INFLUX


Does Your Brand Have Foresight?
March 25, 2014 201403251640
It doesn’t seem that long ago that foresight was the sole domain of crystal ball gazers, futurists and other assorted fortune tellers. It was interesting to a point, but kind of hokey and only a...
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INFLUX


Is Social Media Memorable?
March 23, 2014 201403231944
The best ad agencies belong to a group of cultural storytellers that includes those who create great dramatic TV shows and movies. We all know these folks create stories, but the importantly they...
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INFLUX


The Realities for Today’s CMOs- Thoughts from The Economist’s The BigRethink
March 14, 2014 201403141630
The Economist’s The Big ReThink marketing conference provided a reminder, as if we needed one that things are changing radically in the marketing world. Technology occupied 90% of all conversations...
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INFLUX


What Spotify’s Latest Purchase Means for the Future of Marketing
March 06, 2014 201403061243
Today, Spotify announced it was purchasing The Echo Nest- a Boston based company that knows a lot about music. The Echo Nest has built a team of music specialists, programmers and engineers who know...
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INFLUX


Post, Post-Modern Branding and Lego
March 03, 2014 201403032345
Heather Havrilesky over at the New York Times clearly has nothing but admiration for the new Lego movie for its branding artistry. “In this way, “The Lego Movie” graduates to a new skill...
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INFLUX


How Business Can Win the Future
March 03, 2014 201403031322
Marc Andreessen recently published his bullish take on the future of news and closed his piece by making some suggestions of how news organizations should approach the future. Marc’s list of...
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INFLUX


Tesla and Facebook Tell the Corporate World to Change, or Be Changed
March 01, 2014 201403010106
It’s rare that you have a week like this- two maverick disrupters- Facebook and Tesla, release news that they’re taking their revolutionary acts to the next level. The acquisition of...
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INFLUX


Putting the User at the Center-Berg’s Washing Machine
February 26, 2014 201402261758
What’s interesting and promising about the “internet of things”, is how it’s going to make our current experiences better. While many have complained and ridculed the idea of...
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BSSP
butler
Butler to speak at One Club Creative Leaders Retreat
February 13, 2014 201402132305

Next week (Feb 21-22) The One Club will kick off the inaugural Creative Leaders Retreat in Tucson, AZ. The focus of the retreat is to provide mentorship for Creative Leaders at the CD, ECD, or CCO levels who are looking for new perspectives and creatives who aspire to lead creative teams. John will be leading [...]


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INFLUX


Are Brands Less Relevant in the Information Age?
February 12, 2014 201402121804
Featured image via Pentagram James Surowiecki’s “Twilight of the Brands” article  in the New Yorker earlier this week certainly got me thinking about just how important brands are these days....
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BSSP
Timmy
Tebow Tops the Viral video charts
February 12, 2014 201402121458

Today, AdAge released the top 10 shared viral videos online, and our Tim Tebow T-Mobile work ranked number 4. As of this week, it has 10,335,553 views. We’re responsible for a few dozen probably, but that’s it, honest! You can find the spot on the website.


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BSSP
Umlaut!
More Kudos for our Tim Tebow T-Mobile Super Bowl spot.
February 03, 2014 201402031203

We were in the top 5 on Adweek. 3.6MM combined views (for both spots) on YouTube as of 7pm last night, and climbing today. We ranked #2 (only behind Budweiser “Puppies”) for brands/spots that were trending on Twitter 73,000 mentions of T-Mobile with 38% of them about the commercials – this translates to 87MM impressions [...]


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BSSP
AdAge
AdAge rates T-Mobile Super Bowl spot #2
February 03, 2014 201402031150

It was a crowded year, but we’re thrilled to report that AdAge put us pretty much at the the top of the list with 4 stars. Read about it here.    


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BSSP
Tebow In Space
Tebow on Good Morning America
January 31, 2014 201401311945

Our T-Mobile Super Bowl spot has been getting a great response. Tim went on Good Morning America early this morning and broke it for the first time. Yahoo Sports said, “Tim Tebow’s Super Bowl Commercials Might Be the Funniest of the Year.” And CBS Sports said, “Tim Tebow in Commercial, May Be Best Thing He’s [...]


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BSSP
Puppies
BSSP and T-Mobile create Super Bowl commercial with Tim Tebow
January 31, 2014 201401310811

The embargo is over and we can finally announce our new spot for the Super Bowl with Tim Tebow. Is this guy going to be in the movies or what? Check out some of the conversation happening here. Watch on YouTube


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BSSP
Smart_Dad
Ace Metrix choose Google as Brand of the Year
January 16, 2014 201401161105

Over the last year and a half, we’ve had the pleasure of working with Google — primarily to drive awareness for their mobile search app. We’ve done some TV that we’re proud of, and recently we found out that our work scored among their top spots of 2013. In fact, BSSP’s ‘Smart Dad’ and ‘Snow [...]


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INFLUX


Pushing Technology to the Background
January 14, 2014 201401141628
We are all very familiar with the overblown way technology is often portrayed in science fiction movies. These futuristic visions often involve technology’s intrusion into our daily lives via...
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BSSP


A Special Agency nomination from the UK
January 07, 2014 201401071551

We got a nice shout out from Mark Andrews in “More about Advertising” today.


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INFLUX


America in 2014-New and Updated!
January 07, 2014 201401071536
We are obviously in a time of perpetual change which is probably a good thing for trends decks. They used to be full of stuff that was not always grounded or relevant to the current realities....
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INFLUX


Does Anyone Care About Target’s Data Breach?
December 19, 2013 201312192016
While Target’s loss of 40 million customer records containing credit and debit card information made the headlines of most news organizations today, while deeply embarrassing for Target, I wonder...
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INFLUX


14 Questions for Marketers in 2014
December 16, 2013 201312161917
Given the increasingly complex nature of the marketing environment, we thought it might be useful to provide marketers with a checklist of questions they could be asking themselves and their teams as...
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Good article from ClickZ featuring our own Lynda Richardson and Keith Johnston. #Bssp tiny.cc/qjywxw
2013-05-30 20:16:30201305302016