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bulldogmedium
MINI takes the States, year 5.
August 04, 2014 201408212356

Our 5th MTTS with MINI is well underway. A few thousand MINIacs are traveling across the country, making stops along the way in Reno, Austin, Chicago, Buffalo, and many more until we reach our endpoint, Boston. We’ve got a dozen or so BSSPers on the road, as well as full coverage from Buzzfeed. Here are a few of the videos we’ve released so far.


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INFLUX


6 Ways America’s Food Giants Can Survive Disruption
August 11, 2014 201408111610
For companies operating in America’s $760bn food and $435bn restaurant business, it’s never been more interesting time, because of a combination of forces that are overturning some of the...
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BSSP
BCLogomark
BSSP wins Blue Shield of California
July 31, 2014 201407311214

We’re very proud to announce that we’ve won the creative, media and digital business for Blue Shield of California. We pitched against a number of agencies, and are the first lead agency for the brand. Look for new work in the 4th quarter.


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INFLUX


Mobile’s Paradox
May 21, 2014 201405211251
At yesterday’s MI Summit in New York that brilliantly assembled an interesting array of the mobile ecosystem, (agencies, start-ups, VCs, data experts, etc.), speaker after speaker commented about...
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INFLUX


Brands and Sustainability- Ignorance No Longer an Option
May 20, 2014 201405201142
There was once a time late in the last century, when brands didn’t really have to think about their societal impact. If the brand’s owner was lucky enough to have a Corporate Social...
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INFLUX


Apple- The Next Chapter
May 12, 2014 201405121252
Much has been written in the past week about Apple’s purchase of Beats and the ability of Mr. Iovine, so I am going to add to the collection. Iovine is a man with a direct line to the people who...
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BSSP
sf BIG BSSP
sfBIG Awards…and the winner is BSSP!
April 25, 2014 201404251112

Last night was a big night. BSSP took home two sfBIG awards.


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BSSP
2014 MINI
AutoTrader.com: 2014 MINI Cooper DeLux – New York Auto Show
April 23, 2014 201404231108

Introducing the DeLux, a new MINI hardtop custom design by Alex Coyle, winner of the Final Test Test Drives design challenge.


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BSSP
Screen Shot 2014-04-09 at 2.19.21 PM
MediaPost: Fans Design MINI Cooper Debuting at New York Auto Show
April 09, 2014 201404091521

We’re stepping on the gas and taking the Final Test Test Drives campaign a mile further.


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BSSP
Blacklight MINI
Adweek: Mini Drivers Dream Up the Craziest, Coolest Test Drives Ever … and Then Go Do Them
April 04, 2014 201404040927

Our newest MINI campaign, “The Final Test Test Drive” launched yesterday. Featuring compelling test drives dreamed up by real MINI owners (and embellished a tad by us…) it’s getting some nice responses. This latest story from Adweek, for example.


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INFLUX


How Does Social Content Spread?
March 31, 2014 201403311400
Why is some social content shared more than others? A team led by Justin Cheng at Stanford with others from Facebook and Cornell took on the question from a new angle. They studied 150k photos on...
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INFLUX


Re-Thinking The Experience
March 26, 2014 201403261659
The XX are currently perfoming in one of America’s largest (55,000 sqft) and unobstructed venues, New York’s Park Avenue Armory, but they are doing it very differently. Instead of doing the...
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INFLUX


Does Your Brand Have Foresight?
March 25, 2014 201403251640
It doesn’t seem that long ago that foresight was the sole domain of crystal ball gazers, futurists and other assorted fortune tellers. It was interesting to a point, but kind of hokey and only a...
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INFLUX


Is Social Media Memorable?
March 23, 2014 201403231944
The best ad agencies belong to a group of cultural storytellers that includes those who create great dramatic TV shows and movies. We all know these folks create stories, but the importantly they...
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INFLUX


The Realities for Today’s CMOs- Thoughts from The Economist’s The BigRethink
March 14, 2014 201403141630
The Economist’s The Big ReThink marketing conference provided a reminder, as if we needed one that things are changing radically in the marketing world. Technology occupied 90% of all conversations...
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INFLUX


What Spotify’s Latest Purchase Means for the Future of Marketing
March 06, 2014 201403061243
Today, Spotify announced it was purchasing The Echo Nest- a Boston based company that knows a lot about music. The Echo Nest has built a team of music specialists, programmers and engineers who know...
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INFLUX


Post, Post-Modern Branding and Lego
March 03, 2014 201403032345
Heather Havrilesky over at the New York Times clearly has nothing but admiration for the new Lego movie for its branding artistry. “In this way, “The Lego Movie” graduates to a new skill...
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INFLUX


How Business Can Win the Future
March 03, 2014 201403031322
Marc Andreessen recently published his bullish take on the future of news and closed his piece by making some suggestions of how news organizations should approach the future. Marc’s list of...
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INFLUX


Tesla and Facebook Tell the Corporate World to Change, or Be Changed
March 01, 2014 201403010106
It’s rare that you have a week like this- two maverick disrupters- Facebook and Tesla, release news that they’re taking their revolutionary acts to the next level. The acquisition of...
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INFLUX


Putting the User at the Center-Berg’s Washing Machine
February 26, 2014 201402261758
What’s interesting and promising about the “internet of things”, is how it’s going to make our current experiences better. While many have complained and ridculed the idea of...
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BSSP
butler
Butler to speak at One Club Creative Leaders Retreat
February 13, 2014 201402132305

Next week (Feb 21-22) The One Club will kick off the inaugural Creative Leaders Retreat in Tucson, AZ. The focus of the retreat is to provide mentorship for Creative Leaders at the CD, ECD, or CCO levels who are looking for new perspectives and creatives who aspire to lead creative teams. John will be leading [...]


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INFLUX


Are Brands Less Relevant in the Information Age?
February 12, 2014 201402121804
Featured image via Pentagram James Surowiecki’s “Twilight of the Brands” article  in the New Yorker earlier this week certainly got me thinking about just how important brands are these days....
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BSSP
Timmy
Tebow Tops the Viral video charts
February 12, 2014 201402121458

Today, AdAge released the top 10 shared viral videos online, and our Tim Tebow T-Mobile work ranked number 4. As of this week, it has 10,335,553 views. We’re responsible for a few dozen probably, but that’s it, honest! You can find the spot on the website.


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BSSP
Umlaut!
More Kudos for our Tim Tebow T-Mobile Super Bowl spot.
February 03, 2014 201402031203

We were in the top 5 on Adweek. 3.6MM combined views (for both spots) on YouTube as of 7pm last night, and climbing today. We ranked #2 (only behind Budweiser “Puppies”) for brands/spots that were trending on Twitter 73,000 mentions of T-Mobile with 38% of them about the commercials – this translates to 87MM impressions [...]


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BSSP
AdAge
AdAge rates T-Mobile Super Bowl spot #2
February 03, 2014 201402031150

It was a crowded year, but we’re thrilled to report that AdAge put us pretty much at the the top of the list with 4 stars. Read about it here.    


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Good article from ClickZ featuring our own Lynda Richardson and Keith Johnston. #Bssp tiny.cc/qjywxw
2013-05-30 20:16:30201305302016