BSSP » News

Greyhound.com site re-design

butler — Wed, 08 Sep 2010 20:00:02 +0000

The new Greyhound website went live today. In addition to brand work, we also get a chance to flex our e-commerce capabilities from time to time. Here, design and user experience come together to mirror the visual identity that we created for their new fleet of buses rolling out nationwide over the next two years. See it here.

HANG UP THE HOODIES.

bssp — Mon, 16 Aug 2010 23:50:30 +0000

Our first Piperlime campaign has just hit the fashion magazines and is already causing a stir among the fashionistas on Facebook. Within the first week, Piperlime’s Facebook likes increased 934% between the weeks of Aug. 2 and Aug. 9., while there was a 479% increase to the number of Facebook page comments. With the campaign, Piperlime is taking a stand against the over-casualization of America and asking everyone to hang up the hoodies, step away from the sneakers, and say no to sweatpants. It’s already prompting discussion on Facebook and Twitter, and there’s more to come later this Fall. Check out the first ads here, or visit Piperlime’s Facebook page to see what we mean when we say “Let’s get dressed.”

Mini takes the States road trip is well underway

butler — Tue, 10 Aug 2010 06:48:04 +0000

Owners, fans, and the new MINI Countryman embarked on a massive road rally this week from 5 launch cities (New York, San Francisco, Los Angeles, Atlanta and Chicago) leading up to a weekend long festival in Denver. Nightly events in stops along the way (The Minus 5 Ice Lounge in Vegas, an Atlanta Motocross event, and Macy Gray DJing in LA, for example) are making this one memorable motoring road trip. Here are some shots from around the country.

We make cool stuff.

bssp — Fri, 16 Jul 2010 23:39:35 +0000

BSSP labs, our in-house generators of cool stuff with a purpose has just created a rockin’ app for the iPad. Presenting Jamboxx. Install it and wear it proudly on your shoulder. And best of all, it’s free. No need to thank us.

Jamboxx features:
- Realistic volume slider
- Loudness button for extra volume boost
- Time toggler to move between time elapsed and time left in currently-playing track
- Authentic boom box design with speaker pulsing
- Tape drawer to store your mixtape playlists
- LED Equalizer simulation
- Move between maximized and minimized display modes

GET THE APP.

Porsche won. But we came in 2nd!

butler — Thu, 24 Jun 2010 00:19:58 +0000

Well, the race is over and Porsche beat MINI by a couple seconds. But it was a blast nonetheless, and the MINI community showed up en masse. We even gave Hyundai (rhymes with Sunday) a role since they showed some bona fide initiative and tenacity in jumping on the back of our event. Besides, we really needed a pace car. Check out the final film and some shots from the event on the following page.

Priceline number 1 in BusinessWeek top 50

butler — Sun, 20 Jun 2010 16:12:24 +0000

In this weeks annual issue highlighting the 50 top performing companies, Priceline comes out on top. The feature goes on to say: “Shatner’s spots not only are still running, they’re so ubiquitous that he says people recognize him more often as Priceline’s melodramatic pitchman, “the Negotiator,” then as the iconic Captain Kirk. There’s also a nifty interview with Shat in the issue.

Only the Strong Survive

butler — Thu, 17 Jun 2010 17:00:23 +0000

Funny or Die riffs off our MINI/Porsche challenge. Check it out here, or on the following page.

Mini Rocky IV – watch more funny videos

The Shack is Dadtopia

butler — Mon, 14 Jun 2010 17:53:55 +0000

We launched a new round of RadioShack spots last week for Father’s Day. Here’s one we produced in-house with Cleaver, our editorial division, and one that we did with Stardust.

MINI ups the ante on Porsche

butler — Mon, 14 Jun 2010 02:54:18 +0000

Porsche USA released a thanks but no thanks press release to the MINI vs Porsche challenge. So, we decided to sweeten the pot a bit…

MINI and Priceline win at Effie Awards

butler — Wed, 09 Jun 2010 22:42:31 +0000

At last night’s Effie awards gala in NYC, we took home 2 silver Effies. One in the Automotive category, and one in the Travel category.