Butler, Shine, Stern & Partners

Our own Ed Cotton and MINI client Kate Alini are speaking at the ANA Conference today. This, from their website:

For seven years, MINI Cooper has been one of the world’s most innovative brands. They have built an incredible following through nontraditional means. This peek under the MINI Cooper hood will reveal that innovation is at the heart of everything the company does. The team from MINI Cooper and their agency Butler Shine Stern & Partners will discuss how, through their approach to innovation, they were able to create relevance with all categories of consumers to build one of the most-conic brands in the world.

On Wednesday we turned back the clock and revisited the Clubman launch at the ANA headquarters in New York. No, not the American Nurses Association, the Association of National Advertisers. Trudy Hardy from MINI USA, along with Group Business Director Chris Cardinal took the ANA’s Print Committee through our Effie Award winning case study and elaborated on how we used print to reach trendsetters and early adopters. If you’re an ANA member you can check out the case study in the members only area of their web site. If you’re not, here’s a top 5 list of best practices that we shared.

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