Sep
13
BSSP launches YP.com campaign
Starting this week, television viewers across the US will see the YP brand in action through a mix of commercials scheduled to air during popular sports and national cable TV programming. The multimillion dollar campaign shines the spotlight on how the YP brand can help users to experience more, do more, and ultimately live more through a better local search experience. Created in collaboration with California-based Butler, Shine, Stern and Partners, the planned multi-year campaign is designed to support AT&T’s Local Search and Advertising business.
