As part of a new integrated entertainment deal, today Priceline launches its second partnership with Seth MacFarlane’s Cavalcade of Cartoon Comedy, a collection of shorts sponsored by “The Priceline Negotiator.”
A year ago, when we launched “The Shack” we took it on the chin in quite a few blogs and assorted media outlets. Many were quick to point out that it wouldn’t work. Yesterday CNBC’s Fast Money called it “Cool” and “Shactacular” and spent a fair amount of time championing the campaign.
Especially if that eagle is named Freedom. Freedom (the eagle) talks about the freedom of no contract phones in one of our newest spots for Radio Shack.
