BSSP » bssp

“The Negotiator, dead?”

butler — Fri, 20 Jan 2012 00:49:36 +0000

We just sent The Negotiator off a bridge. But he did save everyone- their lives, and some money, beforehand. Is it really the end? Read more of the story here: Watch the spot on the next page.

2011. Best. MINI. Sales. Year. Ever.

butler — Thu, 12 Jan 2012 05:55:04 +0000

OK, that headline might be a bit inside, but it’s true. In 2011, MINI had its best year of sales ever in the U.S. In fact, in December of 2011 sales were up a staggering 32.2% despite relatively low fuel costs and a still-rocky economic climate. U.S. sales in December totaled 5,711 vehicles, up nearly 1,400 from the previous year. Total sales for 2011 were up 26% We know that’s a lot of numbers to throw into a rather short blog post, but we’re pretty proud of it. Read all about it here.

An epic two-minute cinema ad springs from six words written by a fan of the auto brand

butler — Tue, 10 Jan 2012 22:35:40 +0000

Our MINI cinema commercial shot by Erich Joiner over at Tool keeps getting picked up by the press. The latest is from Tim Nudd over at Adweek, where we were deemed “spot of the week.” Check it out here.

Communication Arts type annual shows our Mission work some love

butler — Sat, 07 Jan 2012 18:13:39 +0000

The 2012 Type Annual came into the office the other day, and we were happy to see that the custom font that we created for Mission Foods was recognized.

MINI CREATES THE BEST TEST DRIVE EVER. PERIOD.

butler — Sat, 24 Dec 2011 23:40:24 +0000

This year for our yearly MotorTober event we were on the hunt for a six-word phrase that accurately described, “THE BEST TEST DRIVE EVER. PERIOD.” The winner of the best submission would have their fantasy test drive of the new MINI Coupe brought to life for real and filmed for all the world to see.

Why six words? We were inspired by our friends at SMITHmag.net and their six word memoirs. Plus, packing a lot of power and creativity into a small space is kind of a MINI thing. Entries were made via the MINIUSA Facebook page, or by Tweeting your six words and including #MINIBestTestDrive and @MINIUSA.

Well, after an exhaustive search we found our winner, and his name is Matthew Foster. And true to our word, we gave him THE BEST TEST DRIVE EVER. PERIOD. Watch it here, and in theaters nationwide for the next few weeks.

Don’t adjust that dial

butler — Thu, 01 Dec 2011 18:01:24 +0000

Our new television and online video campaign running through mid-December features six 15-second spots that play off the features and functions of your television. Each spot highlights a different MINI model – the new MINI Coupe, Convertible, Hardtop, Clubman and Countryman – and their unique features. Watch a few of them by clicking on “read more” below.

MINI and BSSP featured in CA Advertising Annual

butler — Wed, 30 Nov 2011 19:11:03 +0000

A few of our MINI “ads” created earlier in the year were featured in this years CA Advertising Annual.

We say, “ads,” because what we generally create for MINI goes far beyond the page or the screen. Our partnership with KISS for the “Rock the Rivals” MINI dealer event poster and print was selected, as well as one of our more interesting installations. The snowglobe was first unveiled outside of Macy’s in NYC. It featured what was at that time the newest member of the MINI family, the 4-door, all-wheel drive Countryman. The installation was created to show off its handling in winter driving conditions. Thanks to all this year’s CA judges. Your checks are in the mail.

Tigers:24. Jayhawks:10. NachoTron: 48.

butler — Tue, 29 Nov 2011 21:27:27 +0000

In our latest work for Mission Foods, we brought to life the world’s first interactive, competitive nacho-making machine. This past Saturday the NachoTron 3000 was unveiled at the Border Showdown – the annual football game between local rivals KU and Mizzou.

Dozens of fans lined up to test their wits and brute athleticism as they threw footballs at close-range targets in the hopes of winning nacho toppings for their Mission tortilla chips, t-shirts and scoring points for their team. Even freezing rain was no match for the NachoTron 3000.

Creating the world’s first hamduckeroll

butler — Tue, 22 Nov 2011 21:32:00 +0000

Our new holiday campaign for RadioShack broke last week. We worked with Ludacris this year; he did all of the voice-over work for us. Here are a few of the spots, which take a poke at the strange, quirky rituals people tend to get caught up in around the holidays.

Check them out below, and don’t be surprised if you start singing “up jump the boogie to the bang bang boogie” along the way.

Time-traveling nachos. Impossible, sadly

butler — Wed, 16 Nov 2011 18:45:12 +0000

Page 2 over at ESPN.com has posted the NachoTron 3000 interview with Dr. Eduardo Hernandez Smith, a scientist for the NachoTron project sponsored by our client, Mission Foods. Read as Dave Wilson provides some insightful commentary on the world’s first competitive, interactive, nacho-making machine. For more information on this groundbreaking technology, check out www.nachotron3000.com