Butler, Shine, Stern & Partners

Columbia asked us to create a memorable launch campaign for a new technology which combines the reflective properties of a space blanket with unmatched breathability. We thought the simplest way to communicate the benefits of the technology was just to tell people about it. Then we thought maybe these people would be more believable if they were in really, really cold situations. Then we thought about it some more, and thought it would be a lot more memorable if these people were naked. Here.

The Kelly Awards, now in its 29th year, are bestowed annually to agency creative teams and advertising clients whose magazine campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives. Read More »

Our Columbia interactive work has been getting quite a bit of press lately. This week, The Future of Ads shows our Pandora banner some love. Read about it here.