Jan
05
If you’re not one of the gazillions of loyal subscribers to Influx, you haven’t read this yet. Our Director of Strategy Edward Cotton, chief architect of Influx and all around nice guy threw together some interesting predictions ranging from the macro to the micro and all spaces in-between. They’ve mainly been culled from a year’s worth of Influx posts and explore the transforming landscape of brands, media, technology and culture. Check it out here.
Posted on January 5, 2011
Apr
20
Our own Ed Cotton and MINI client Kate Alini are speaking at the ANA Conference today. This, from their website:
For seven years, MINI Cooper has been one of the world’s most innovative brands. They have built an incredible following through nontraditional means. This peek under the MINI Cooper hood will reveal that innovation is at the heart of everything the company does. The team from MINI Cooper and their agency Butler Shine Stern & Partners will discuss how, through their approach to innovation, they were able to create relevance with all categories of consumers to build one of the most-conic brands in the world.
