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Our second installment of the “Let’s Get Dressed” campaign for Piperlime.com launched this week in fashion magazines and on Facebook. The campaign continues to push against lazy dressing and the over-casualization of clothing that’s creeped into culture in the last decade. Special thanks to that pop star for the sweat pants inspiration.
120 or so members from the press descended on 93 Mercer street last night for the unvieling of the Piperlime pop-up store in Soho. On Friday night, Piperlime’s “Fashion’s Night Out” will include guest appearances by celebrity stylist Rachel Zoe and Project Runway’s designer cast. We launched the pop-up store using New York Post cover wraps, print, taxi tops and subway domination. Check out the interview and store debut, here.
We are pleased to announce that Gap’s Piperlime brand has retained BSSP as their agency of record.
