The new Greyhound website went live today. In addition to brand work, we also get a chance to flex our e-commerce capabilities from time to time. Here, design and user experience come together to mirror the visual identity that we created for their new fleet of buses rolling out nationwide over the next two years. See it here.
Huge news indeed for a brand that BSSP created from soup-to-nuts with our Greyhound Client. Including the positioning, the name and bus design, the website, and even the uniforms.
“Ummm. Sure.” One of the coolest assignments this year, Greyhound called our bluff and gave us this incredible rebranding assignment. I.D. Magazine thought it was pretty cool too. Kudos to Design Director Neal Zimmerman and his entire team for this. Now if we could just figure out how to get it in the portfolio.