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Our latest round of RadioShack holiday commercials featuring Lance Armstrong and recurring character Alphonse have been running on-air for about a week now. These were directed once again by Christopher Guest in Austin, Lance’s hometown.
Last night our new campaign for RadioShack, featuring Lance Armstrong launched on the season finale of 24. The spots were direced by Christopher Guest. No one uses their mobile phone more effectively than Lance. And now he’s going to make sure the rest of America does, too.
We were in Austin last month shooting this new spot for RadioShack, the first featuring the partnership between Lance Armstrong and The Shack.
