Apr
08
BSSP and MINI speak at the ANA
On Wednesday we turned back the clock and revisited the Clubman launch at the ANA headquarters in New York. No, not the American Nurses Association, the Association of National Advertisers. Trudy Hardy from MINI USA, along with Group Business Director Chris Cardinal took the ANA’s Print Committee through our Effie Award winning case study and elaborated on how we used print to reach trendsetters and early adopters. If you’re an ANA member you can check out the case study in the members only area of their web site. If you’re not, here’s a top 5 list of best practices that we shared.
