BSSP » mini

2011. Best. MINI. Sales. Year. Ever.

butler — Thu, 12 Jan 2012 05:55:04 +0000

OK, that headline might be a bit inside, but it’s true. In 2011, MINI had its best year of sales ever in the U.S. In fact, in December of 2011 sales were up a staggering 32.2% despite relatively low fuel costs and a still-rocky economic climate. U.S. sales in December totaled 5,711 vehicles, up nearly 1,400 from the previous year. Total sales for 2011 were up 26% We know that’s a lot of numbers to throw into a rather short blog post, but we’re pretty proud of it. Read all about it here.

An epic two-minute cinema ad springs from six words written by a fan of the auto brand

butler — Tue, 10 Jan 2012 22:35:40 +0000

Our MINI cinema commercial shot by Erich Joiner over at Tool keeps getting picked up by the press. The latest is from Tim Nudd over at Adweek, where we were deemed “spot of the week.” Check it out here.

MINI CREATES THE BEST TEST DRIVE EVER. PERIOD.

butler — Sat, 24 Dec 2011 23:40:24 +0000

This year for our yearly MotorTober event we were on the hunt for a six-word phrase that accurately described, “THE BEST TEST DRIVE EVER. PERIOD.” The winner of the best submission would have their fantasy test drive of the new MINI Coupe brought to life for real and filmed for all the world to see.

Why six words? We were inspired by our friends at SMITHmag.net and their six word memoirs. Plus, packing a lot of power and creativity into a small space is kind of a MINI thing. Entries were made via the MINIUSA Facebook page, or by Tweeting your six words and including #MINIBestTestDrive and @MINIUSA.

Well, after an exhaustive search we found our winner, and his name is Matthew Foster. And true to our word, we gave him THE BEST TEST DRIVE EVER. PERIOD. Watch it here, and in theaters nationwide for the next few weeks.