BSSP » Porsche

MINI VS. Porsche wins coveted Gold Effie

butler — Wed, 08 Jun 2011 05:48:00 +0000

We won the big one last night. The Gold in the hotly contested Automotive category at the Effie awards in New York City.

We set out to reinvigorate our thinking about what it means for MINI to be a challenger and how to get people to pay attention to the brand in new ways. We wanted to explore MINI’s underdog spirit and its underlying optimism, as well as its ability to be exhilarating. Thus, the idea of challenging Porsche to a race was born. We didn’t win the race, but we won a Gold Effie!

Porsche won. But we came in 2nd!

butler — Thu, 24 Jun 2010 00:19:58 +0000

Well, the race is over and Porsche beat MINI by a couple seconds. But it was a blast nonetheless, and the MINI community showed up en masse. We even gave Hyundai (rhymes with Sunday) a role since they showed some bona fide initiative and tenacity in jumping on the back of our event. Besides, we really needed a pace car. Check out the final film and some shots from the event on the following page.

Only the Strong Survive

butler — Thu, 17 Jun 2010 17:00:23 +0000

Funny or Die riffs off our MINI/Porsche challenge. Check it out here, or on the following page.

Mini Rocky IV – watch more funny videos

MINI ups the ante on Porsche

butler — Mon, 14 Jun 2010 02:54:18 +0000

Porsche USA released a thanks but no thanks press release to the MINI vs Porsche challenge. So, we decided to sweeten the pot a bit…

Bring it, Porsche.

butler — Tue, 08 Jun 2010 04:57:16 +0000

Yeah, we’re serious. We’ll see how it goes. Odds anyone? Jalopnik and High Gear Media think we’re nuts, but still managed to find 300 words or so on our behalf. See you in Atlanta on the 21st. Until then, here’s our challenge film and NY Times ad that broke on Sunday.