BSSP » Press

2010 OBIE Award Contenders Announced

butler — Wed, 17 Mar 2010 19:48:14 +0000

One of the biggest prizes in advertising is up for grabs again. 42 agencies are in the running, and we are one of them.

Our work for Chipotle and MINI are finalists this year. Read about it here.

CNBC changes its tune

butler — Sun, 21 Feb 2010 18:16:46 +0000

A year ago, when we launched “The Shack” we took it on the chin in quite a few blogs and assorted media outlets. Many were quick to point out that it wouldn’t work. Yesterday CNBC’s Fast Money called it “Cool” and “Shactacular” and spent a fair amount of time championing the campaign.

Check out the video here. If you don’t have time, here’s the good part. “If you trace back to when they started calling themselves the Shack, you can see that the stock has (sic) actually started outperforming the retail ETF by quite a lot. That’s the power of marketing right there.” And later, “The Shack should be bought on the name alone.”

Nothing says “Freedom” like an eagle

butler — Wed, 17 Feb 2010 17:44:07 +0000

Especially if that eagle is named Freedom. Freedom (the eagle) talks about the freedom of no contract phones in one of our newest spots for RadioShack.

Watch the spot here.

Pictured: Senior Writer Aimee Lehto, who is not thinking about the possibility of having her eyes clawed out by Freedom.

Introducing “Big Deal”

butler — Tue, 26 Jan 2010 05:22:06 +0000

Generally speaking, when you make the advertising trade press, that’s a pretty good day. But when you make a Star Trek fan site, well, that’s an awesome day. Right here.

We’re big in Japan

butler — Fri, 08 Jan 2010 00:41:12 +0000

We think. We have no idea what this says. If anyone can translate, please contact Greg Stern. From the February issue of NAVI magazine. Available on newstands all over Japan.

BSSP named small agency of the decade

butler — Mon, 14 Dec 2009 07:21:24 +0000

When John Butler, Mike Shine and Greg Stern left Goodby, Silverstein and Partners in San Francisco in 1993 to open their own shop across the bay, they were warned that no one would ever take them seriously in Sausalito. Sixteen years later, Butler, Shine, Stern and Partners is thriving with $30 million in revenue and 150 people on staff. Read the rest here.