In this weeks annual issue highlighting the 50 top performing companies, Priceline comes out on top. The feature goes on to say: “Shatner’s spots not only are still running, they’re so ubiquitous that he says people recognize him more often as Priceline’s melodramatic pitchman, “the Negotiator,” then as the iconic Captain Kirk. There’s also a nifty interview with Shat in the issue.
Congrats to both our MINI and Priceline clients for this honor. MINI’s Carfun Footprint campaign, and the Priceline Negotiator were both recognized this year by the Effies, the only advertising awards show that champions effectiveness in the marketing communications industry. Download the pdf of the winners, here.
Take it from Shat… “You can’t argue with the Big Deal.” Check it out on the Adweek site, here.