In this weeks annual issue highlighting the 50 top performing companies, Priceline comes out on top. The feature goes on to say: “Shatner’s spots not only are still running, they’re so ubiquitous that he says people recognize him more often as Priceline’s melodramatic pitchman, “the Negotiator,” then as the iconic Captain Kirk. There’s also a nifty interview with Shat in the issue.
Take it from Shat… “You can’t argue with the Big Deal.” Check it out on the Adweek site, here.
The Negotiator turns… well, we don’t really know. But it’s his birthday, that much we do know. Wander on over to his Twitter feed and tell him his pals at BSSP hope he has a good one.