BSSP » shatner

Priceline number 1 in BusinessWeek top 50

butler — Sun, 20 Jun 2010 16:12:24 +0000

In this weeks annual issue highlighting the 50 top performing companies, Priceline comes out on top. The feature goes on to say: “Shatner’s spots not only are still running, they’re so ubiquitous that he says people recognize him more often as Priceline’s melodramatic pitchman, “the Negotiator,” then as the iconic Captain Kirk. There’s also a nifty interview with Shat in the issue.

Priceline’s Big Deal makes Adweek’s Ad of the Day

butler — Wed, 14 Apr 2010 21:27:13 +0000

Take it from Shat… “You can’t argue with the Big Deal.” Check it out on the Adweek site, here.

Happy Birthday Shat!

butler — Mon, 22 Mar 2010 22:46:51 +0000

The Negotiator turns… well, we don’t really know. But it’s his birthday, that much we do know. Wander on over to his Twitter feed and tell him his pals at BSSP hope he has a good one.

The Negotiator is doing just fine

butler — Thu, 18 Mar 2010 16:17:25 +0000

Shares of Priceline jumped to their highest levels in nearly a decade yesterday. The gain pushed the company’s market value to more than $10 billion. That got us thinking. A few weeks ago, CNBC tracked RadioShack stock from the day we started running “The Shack” campaign. The gains were impressive. So…

we decided to take a look at Priceline in a similar light. The chart below illustrates the stock price from the start of our “Negotiator” campaign, and where it is currently. Marketing is just one variable, of course. Many things affect stock price. But the Priceline Negotiator campaign continues to yield impressive results. And, it’s a finalist in the Effies this year as well.

Negotiator 2.0

butler — Wed, 10 Mar 2010 16:21:09 +0000

Version 2.0 of our Priceline Hotel Negotiator App is now available for free at the App Store. This one comes with a new Hotel Radar feature that seeks and finds hotels located in a desired direction. It’s like a compass from the future! Did we mention that it’s free?

And our newest spot, Evil Twin can be seen here, along with a nice historical playlist.

Introducing “Big Deal”

butler — Tue, 26 Jan 2010 05:22:06 +0000

Generally speaking, when you make the advertising trade press, that’s a pretty good day. But when you make a Star Trek fan site, well, that’s an awesome day. Right here.

Priceline – Big Deal

bssp — Fri, 22 Jan 2010 19:18:33 +0000

Priceline – Big Deal

Priceline – Help

admin — Tue, 17 Nov 2009 00:58:39 +0000

Priceline-Help

Priceline – CEO Cliff

admin — Tue, 17 Mar 2009 06:46:53 +0000

Priceline – CEO Cliff