Titled “Fearless,” the campaign debuts in web-based video and print this month. Fearless reflects the spirit of a brand that has evolved from its roots in the outdoors to conquer contemporary fashion. Our campaign explores the desire to occasionally free ourselves from the constraints of modern life. Some nice press here. And the video on the following page.
After decades of making warm, waterproof, performance winter footwear, Sorel takes a step off the mountain and into the fashion world…