Ad Age 2018 Small Agency of the Year
Some recent work.
The 2019 Mitsubishi Crossover Family
Blue Shield of California
FJ Fury
NBA 2K Mobile
Mitsubishi
Everyone’s On
Rao’s Homemade
NBA 2K19
Michael Angelo’s: It Tastes Good to Say No
The Mitsubishi Eclipse Cross
Break Out of Your Bubble
Evony: The Kings Return
PowerBar: Clean Start
MINI Super Bowl: Defy Labels
Defy Labels: Olympic Games
About us.
An independent creative company.
Fast, modern, independent and unexpected sum up our orientation and approach. We’re nimble and adaptable. We’re driven by technology and collaboration. We approach everything with innovation in mind. And we strive for the most unexpected solution to any problem.
We’re in the relationship business.
We combine smart strategy and bold creativity to create a deeper relationship between your brand and real people. Today’s consumer has no time and is spoiled for choice. Brands must be innovative, engaging, useful, entertaining and provocative in culture.
It’s only good if it works.
We’re obsessed with finding the most impactful solution to any problem. To do that, we need to be sure we’re reaching the right people in the right places at the right time. With data, analytics and comms-planning in-house, we make sure the work we make, works.
We're capable
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Strategy
We know consumers. We ensure our work stays true to them and fits within a clear brand strategy rooted in insights. We define objectives and metrics, conduct research, assess communication performance and aim to inspire creativity through collaboration.
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Media
We are creative, accountable, transparent and innovative. We have expertise in brand building and performance marketing. We believe our work must live in harmony with the strategic and creative idea to drive the best business results.
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Analytics
We use data to inform ideas, plans and tactics rooted in a deep understanding of our clients’ definitions of success. We create testing and learning plans so we can continuously improve performance. If tools for success don’t exist, we build them. That’s why we made our own DMP, The Goods.
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Creative
We use words, pictures, pixels, Photoshop, pizza, experiences, coffee, art, music, a local watering hole called Smitty’s, YouTube and whatever other tools we can find to create original work that inspires the reactions that help build brands.
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Design
We are experts in design, brand identity, collateral, packaging and retail experience. We strive to create work that is unforgettable and meaningful in an overcrowded and poorly kerned marketplace.
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Content
We’re proud of the work we’ve produced over the years. Our full service content studio produces everything from television commercials to social. Sure, we still work with directors and production companies, but we make work here too.
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Engineering
We’re all about integrated solutions. However, showcasing our engineering chops in particular can be helpful. Our digital production skills can support a campaign vision, provide proof of concept for a creative idea, or spark curiosity and digital awareness.
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We've worked with these guys.
News.
David Eastman: How Car Rental Behemoths Are Combating Industry Upheaval
read moreMore than a Color
read moreBSSP Expands Partner and Agency Teams
read moreWhy Private Label Is Eating Your Lunch by Lindsay Grant
read moreBSSP Names CCO Matthew Curry as Agency Partner
read moreNew Campaign for FootJoy – Fury & Tour Leadership
read moreBSSP CCO, Matt Curry, on His Favorite Super Bowl Ad of All Time.
read moreCity of Hope Names BSSP as New Agency of Record.
read moreMuse by Clio: Creative Ideas That Worked in 2018
read moreCCO Matt Curry Reviews 2018 and Provides Thoughts for The Year to Come
Read MoreBSSP Names New Managing Director, Director of Communications Planning
Full ArticleNBA 2K Launches Data-Driven Campaign
Read MoreBSSP Has a New Chief Creative Officer
read moreSmall Agency of the Year
Full StorySinan Dagli & BSSP Give KG Another Shot in 2K18 Ad
Read MoreGreg Stern Appointed Vice Chair of 4A’s Board of Directors
read moreJohn Butler on Purpose
read moreFour Tech Trends for Brands
read moreHow Marketers Can Help Unite America
read moreMaintaining Relevance In A World Disrupted
Read MoreJoin our mailing list.
Join our mailing list.
Join us.
Openings
Get in touch.
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Our Office
20 Liberty Ship Way
Sausalito, CA 94965T: 415.331.6049
F: 415.887.7942
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New Business Inquiries
Patrick Kiss
President
pkiss@bssp.com415.339.1215
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Creative Jobs
Anjana Kacker
Dir. of Creative Services
Job Listings -
Jobs
Amy Clawson
Dir. of HR and Operations
Job Listings
