Ad Age 2018 Small Agency of the Year
Some recent work.
NBA 2K Mobile
Mitsubishi
Everyone’s On
Blue Shield of California
Rao’s Homemade
NBA 2K19
Michael Angelo’s: It Tastes Good to Say No
The Mitsubishi Eclipse Cross
Break out of your bubble
Evony: The Kings Return
PowerBar: Clean Start
MINI Super Bowl: Defy Labels
Defy Labels: Olympic Games
About us.
Our story.
We’re a full service, independent ad agency with a complementary content studio within our walls. We help our clients solve some of their biggest business challenges, and we have the ability to produce our own work as well.
What we believe.
We believe in creativity in the service of positive change. It has the capacity to make a positive impact on our clients' business. A positive impact on the consumer. And a positive impact on the world.
Our approach.
We combine creativity with sound strategy, media effectiveness, data, analytics, and a helping of courage to deliver results for our clients.
We're capable
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Strategy
We know consumers. We ensure our work stays true to them and fits within a clear brand strategy rooted in insights. We define objectives and metrics, conduct research, assess communication performance and aim to inspire creativity through collaboration.
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Media
We are creative, accountable, transparent and innovative. We have expertise in brand building and performance marketing. We believe our work must live in harmony with the strategic and creative idea to drive the best business results.
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Analytics
We use data to inform ideas, plans and tactics rooted in a deep understanding of our clients’ definitions of success. We create testing and learning plans so we can continuously improve performance. If tools for success don’t exist, we build them. That’s why we made our own DMP, The Goods.
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Creative
We use words, pictures, pixels, Photoshop, pizza, experiences, coffee, art, music, a local watering hole called Smitty’s, YouTube and whatever other tools we can find to create original work that inspires the reactions that help build brands.
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Design
We are experts in design, brand identity, collateral, packaging and retail experience. We strive to create work that is unforgettable and meaningful in an overcrowded and poorly kerned marketplace.
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Content
We’re proud of the work we’ve produced over the years. Our full service content studio produces everything from television commercials to social. Sure, we still work with directors and production companies, but we make work here too.
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Engineering
We’re all about integrated solutions. However, showcasing our engineering chops in particular can be helpful. Our digital production skills can support a campaign vision, provide proof of concept for a creative idea, or spark curiosity and digital awareness.
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We've worked with these guys.
News.
BSSP Names New Managing Director, Director of Communications Planning
Full ArticleNBA 2k Launches Data-Driven Campaign
Read MoreBSSP Has a new Chief Creative Officer
read moreSmall Agency of the Year
Full StoryBSSP is Ad Age’s Small Agency of the Year
read moreSinan Dagli & BSSP Give KG Another Shot in 2K18 Ad
Read More17 in ’17: What it is like to be 17 in 2017
Download reportGreg Stern Appointed Vice Chair of 4A’s Board of Directors
read moreJohn Butler on Purpose
read moreFour Tech Trends for Brands
read moreHow Marketers Can Help Unite America
read moreMaintaining Relevance In A World Disrupted
Read MoreJoin our mailing list.
Join our mailing list.
Join us.
Openings
Get in touch.
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Our Office
20 Liberty Ship Way
Sausalito, CA 94965T: 415.331.6049
F: 415.887.7942
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New Business Inquiries
Patrick Kiss
President
pkiss@bssp.com415.339.1215
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Creative Jobs
Anjana Kacker
Dir. of Creative Services
Job Listings -
Jobs
Amy Clawson
Dir. of HR and Operations
Job Listings
