Est. 1993Sausalito / CA

Outside/In
An Outside Perspective
Delivering Outsized Results

Outside/In is our unique philosophy and approach to building brands.

Our insights and motivations are cultivated from outside the industry, but the ultimate impact happens on the inside. To understand business and marketing challenges fully, we take our advertiser hat off and experience things as a consumer.

Looking at a brand anew, with a truly outside perspective, rather than one served up so often it becomes easily ignored wallpaper, fuels Outside/In. We’re confident this outside perspective will ultimately garner outsized results for your brand.


This type of thinking has allowed us to reach beyond the conventional boardroom, outside traditional and expected advertising, outside coastal bubbles, and win an impressive amount of Effie’s along the way.


Sound like a partner you’d like to have around? We'd love to hear from you! Email Lauren Trojan, our Business Development Director: ltrojan@bssp.com


We are not associated with the BSSP Advertising Media Online Marketing Center. This group has been fraudulently impersonating our business and is a scam. We are working to shut them down, but they do not represent BSSP or any opportunities with the company.

Meet the team

Tracey Faux-Pattani

Tracey Faux-Pattani

After 20 years of working with radically different companies in nearly every major ad market with teams across 84 countries, Tracey’s greatest skill has become adaptability. She brings a balanced perspective and knowledge gained from helping brands like IBM, Unilever, Levi’s, Pandora, and PlayStation adapt in a world of constant change and digital disruption. She also serves as a member of the 4As Maximus Forum, a group of independent agency leaders that are working to innovate and adapt industry models to better serve clients.
Chief Executive Officer
John Butler

John Butler

John is the Co-Chairman and a founding partner at BSSP. In 1990, John met partner Mike Shine at Chiat/Day and moved west for jobs at Goodby, Silverstein & Partners. There they met Greg Stern, and in 1993 opened BSSP, a full service independent creative company in Sausalito, CA. John is a former One Club president, he regularly speaks at the One Club Creative Directors conference, and his work has been recognized by Cannes, The One Show, D&AD, Effies, and the Clio's. He sits on the Cartoon Art Museum Board and resides in the Bay Area with his wife and two children.
Co-Chairman
Jake Bayham

Jake Bayham

Jake is responsible for leading strategy development across BSSP’s multiple lines of business. His background includes athletic apparel, QSR, technology, automotive, hospitality, and CPG experience. Most notably, Jake led the strategic development and launch of new brand platforms for Reebok and Chipotle, helping reinvigorate the brands for today’s consumers. His passion for consumer insights and creative problem-solving drive his strategic approach and love for marketing. Jake lives in Mill Valley with his wife and child and enjoys surfing in his free time.
Head of Strategy
Sinan Dagli

Sinan Dagli

Sinan is a home-grown BSSP-er, starting as a Junior Designer over a decade ago and now leads BSSP’s creative department. In that time, Sinan has led work for NBA2K, ESPN, MINI, Uber, Priceline, Blue Shield of California, Columbia Sportswear, and FootJoy. Sinan’s work has been recognized at The One Show, ADC, Effies, and Addys. He was chosen as one of Adweek’s Top 100 Creatives and a top 50 creative by MediaCat in his native country of Turkey. Alongside his advertising career, Sinan is an entrepreneur and a brand builder, being part of three successful startups globally.
Executive Creative Director
Thomas Simmons

Thomas Simmons

Thomas leads Finance and Operations at BSSP, focusing on fiscal responsibility and strength, operational excellence, and positive impact. His career has taken him coast-to-coast across investment banking, public accounting, and corporate development for organizations big and small. A few years ago, he chased a dream to make an award-winning documentary film. His belief in the human spirit and appreciation for the creative process drives his ability to impact the organization positively. Thomas lives in the Bay Area with his wife and two children and enjoys golf in his free time.
Chief Financial and Operations Officer
Trina Arnett

Trina Arnett

With 30 years of experience in market research and analytics, Trina is responsible for developing and leading the Marketing Science function at BSSP. Her career has included work at agencies of all sizes, as well as work client-side, vendor-side, and even teaching at the university-level. She developed and led the Analytics departments at Crispin Porter & Bogusky and Mullen, prior to launching and running her own analytics consulting agency (trinalytics, LLC) for ten years. Throughout her career she has worked in a wide variety of verticals, including clients such as Microsoft Windows, Fidelity Investments, LendingTree.com, Old Navy, Best Buy, Sirius XM, Beam Global, United Airlines, MetLife, and the Beef Industry Council. Trina lives in sunny Colorado with her musician husband, daughter, and two spoiled dogs.
Head of Marketing Sciences
Mark Yee

Mark Yee

Mark heads up the Account Management team at BSSP where he brings over 27 years of marketing communications experience from working in both agencies and dot com startups. Having worked in agencies of all sizes, he has been able to work with a wide range of clients that includes Pepsi, Diamond Foods, Diageo, Red Lobster, Hilton, Tesco, JCPenney, Tailored Brands, Integris Heart Center, KB Home, and 20th Century Fox. He provides a holistic view of marketing communications with experience leading the development of traditional advertising as well as promotions, merchandising, product innovation, digital marketing, store design, and packaging.
Head of Account Management
Amy Clawson

Amy Clawson

Amy began her career in architecture and design, with a forward-thinking perspective on the relationship between environmental design, culture, and productivity within an office. When BSSP acquired SF Interactive in 2003, Amy led our Talent and Experience Team and built a unique way to maximize people, space and collaboration. She remains our voice of innovation on how to attract and retain great talent. Amy also serves as a roundtable member of national independent agencies that create industry strategies for attracting and retaining talent.
Head of Talent & Experience
Lauren Trojan

Lauren Trojan

Lauren is an accomplished business development professional with over fifteen years experience in the industry. She’s worked for a variety of ad agencies from large to small including McKinney, CP+B, Vladimir Jones, Sterling-Rice Group, and Fortnight Collective. Some of her most notable client relationships include Hotels.com, Jimmy Fallon, Infiniti, Slimfast, Bolthouse Farms, P&G, PetArmor, Ulta, Crocs, and Suja. She has a passion for finding the right clients that will benefit from BSSP’s unique Outside In perspective. Lauren lives in Boulder, Colorado where she loves to ski, bike, and climb with her husband.
Business Development Director