Hello Simple Mills!
In addition to the case studies that we have included in our response, we wanted to share some additional work that we believe is relevant. Much of this work is content we have produced over the past four months while we have been working from home, responding quickly to cultural moments with relevant messages and pivoting media buys accordingly. We have also included some additional work in the CPG category from fast growing yogurt brand, noosa, and freezer case disruptor, Michael Angelo’s. Lastly, we have included a campaign that began in 2019 for Blue Shield as they pivoted away from simply touting features and benefits to leaning into their purpose and values.