Est. 1993Sausalito / CA
Hello Wholesome!
In addition to the case studies that we have included in our response, we wanted to share some additional work that we feel is relevant. As we said in the RFI, we have been responding quickly to the needs of our clients through the pandemic. Some of this work is content we have produced while working from home, responding quickly to cultural moments with relevant messages and pivoting media buys accordingly. We have also included some additional work in the CPG category from fast growing yoghurt brand, noosa, and freezer case disruptor, Michael Angelo’s. Lastly, we have included a campaign that began in 2019 for Blue Shield as they pivoted away from simply touting features and benefits to leaning into their purpose and values, a very relevant approach, as we understand it, for Wholesome.