Blue Shield of California

What we stand for sets us apart.

Blue. It’s the color of half the country. 72% of pants and 80% of brands. But Blue Shield of California’s blue is different. Not because it looks different, but because of the meaning we give it. Our blue stands for equality and inclusion. Peace and love and health. Selflessness and sacrifice. Freedom of choice. Honesty. Humanity. Courage. Our blue is more than a color. It’s what we stand for.

Cast Stories: Niki + Joe

Shortly after their wedding, Niki was diagnosed with stage 2 breast cancer. Although it hasn’t been easy, she and her husband, Joe, have found that laughter has helped them get through their most difficult moments.

Cast Stories: Weggens

After a shooting at his school, Weggens maintained a positive outlook on the future and put his energy towards making a positive change.

Cast Stories: Ben + Duncan

After serving in the military during the era of Don’t Ask, Don’t Tell, Ben and his husband, Duncan, reflected on their relationship and emphasized how much they appreciate the ability to be open.

Privacy Policy

Last Updated: August 19, 2019

Butler, Shine, Stern & Partners (BSSP) is committed to protecting your privacy on the Internet, and this section of our website will explain our privacy policies regarding what information we collect, how we use it and how we keep it secure.

We maintain this website to provide information about our company to clients, potential clients, partners, and anyone else interested in learning more about BSSP. The BSSP website also provides information of general interest to the advertising industry community.

For our internal use only, we may collect and store general information about what pages you access, the date and time of your visit, the number of times you visit, the average time spent on the site, your IP address and the name of the domain from which you accessed our site, the name of the Internet address of the web site from which you directly linked to our site and other similar data about how you and our other visitors use our site. We also use cookies. The first time you visit our site, we assign you a session ID which is stored as a cookie on your computer. Cookies do not contain any personal information about you. We collect this information solely in order to learn more about the visitors to the different sections of our site and to help us make our site more useful and informative, and we will not share such information with anyone else for any reason.

On the BSSP website, we collect names and email addresses from visitors who wish to contact us and voluntarily provide us with their personal information. We also receive resumes and creative submissions that contain personal information. We use this information for internal purposes only and do not share it with other organizations. We do not send unsolicited emails to anyone who provides us with their email through our site.

BSSP has implemented a formal privacy and security policy and takes appropriate steps to maintain the security of all personal information we hold, both on our own account and for all of our clients.

Our websites contains “links” to many other sites, and we make every effort to only link to sites that share our high standards and respect for privacy. However, we are not responsible for the content or the privacy practices employed by other sites.