Bolt Bus

We partnered with Greyhound to develop a new bus brand to help battle increased competition from curbside carriers, especially in the Northeast.


Value-priced curbside-carriers and their biggest competitor, Megabus, began stealing share from Greyhound. Megabus in particular posed a substantial competitive threat, given they had grown bus ridership in other markets with $1 seats and yield-management pricing. And they were about to enter the Northeastern market.

Our challenge was to launch a new curbside-carrier service that would allow Greyhound to strategically grow their business in the Northeast and expand in the growing intercity bus category.

We needed to attract new consumer groups that would typically fly, drive or take the train between New York, Boston, D.C. and Philadelphia.


We worked with Greyhound to develop an entirely new brand from scratch, BoltBus.  We developed the brand in its entirety—the name, the design of the actual bus, the overall corporate identity, the drivers’ uniforms, the company web site and even the application and interview process for the drivers hired.


Just two months after launch, BoltBus broke even and went on to be named by Ad Age as one of the “Hottest 50 Brands.” Since launch, BoltBus has expanded to additional markets in the West Coast and Pacific Northwest, with service now in 22 cities and rider research revealed that 85% of riders would recommend BoltBus to a friend

Privacy Policy

Butler, Shine, Stern & Partners (BSSP) is committed to protecting your privacy on the Internet, and this section of our website will explain our privacy policies regarding what information we collect, how we use it and how we keep it secure.

We maintain this website to provide information about our company to clients, potential clients, partners, and anyone else interested in learning more about BSSP. The BSSP website also provides information of general interest to the advertising industry community.

For our internal use only, we may collect and store general information about what pages you access, the date and time of your visit, the number of times you visit, the average time spent on the site, your IP address and the name of the domain from which you accessed our site, the name of the Internet address of the web site from which you directly linked to our site and other similar data about how you and our other visitors use our site. We also use cookies. The first time you visit our site, we assign you a session ID which is stored as a cookie on your computer. Cookies do not contain any personal information about you. We collect this information solely in order to learn more about the visitors to the different sections of our site and to help us make our site more useful and informative, and we will not share such information with anyone else for any reason.

On the BSSP website, we collect names and email addresses from visitors who wish to contact us and voluntarily provide us with their personal information. We also receive resumes and creative submissions that contain personal information. We use this information for internal purposes only and do not share it with other organizations. We do not send unsolicited emails to anyone who provides us with their email through our site.

BSSP has implemented a formal privacy and security policy and takes appropriate steps to maintain the security of all personal information we hold, both on our own account and for all of our clients.

Our websites contains “links” to many other sites, and we make every effort to only link to sites that share our high standards and respect for privacy. However, we are not responsible for the content or the privacy practices employed by other sites.