Commitment to Transparency
- All discounts, rebates, research opportunities, or other benefits related to advertising spend with a media partner are directly returned to each client, or with client approval, re-invested into the overall media budget.
- All media spend is directly attributed to specific clients, ensuring any volume discounts and added-value are provided to the client that earned it. We do not negotiate in bulk, or without specific client’s goals in mind. Purchasing media in bulk across multiple clients may not take into consideration the individual goals of each specific client.
- BSSP does not act as principal in media transactions, as that could create a conflict of interest.
- With the BSSP Trading Desk, all costs, agency fees, data costs, and other tech costs associated with programmatic media buys are fully transparent, and disclosed to our clients at the time of the recommendation. We believe full transparency is the best way to foster both trust and accountability.
We welcome any conversations or questions around this topic as we believe it will create a more open and informed environment, ultimately fostering stronger trust between clients and their agencies.