Rao’s Soup

A Soup With Nothing to Hide

What happened to soup? Well, nothing really. Not since 1897 when canned soup was first invented. We're on a mission to free soup from the confines of a can. Take it out of the dark ages. Out of the literal dark. And with that, comes the responsibility to use delicious, natural ingredients that look good and taste good. No artificial flavors. No preservatives. Just a hearty, flavorful meal. What you see, is what you eat. And what you eat is so delicious, you'll wonder why we used cans so long in the first place.

BSSP partnered with Rao's Homemade to bring this new product to market and outside the sauce aisle. We developed a national campaign across video, social, digital, and OOH to support this product launch. Rao's Homemade is known for their super premium, Italian style sauces and pastas, and this product is no different. Rao's is disrupting the "old-fashioned" soup category with a super premium, shelf-stable soup where you can see every ingredient that you will be feasting on right at shelf.

Privacy Policy

Last Updated: August 19, 2019

Butler, Shine, Stern & Partners (BSSP) is committed to protecting your privacy on the Internet, and this section of our website will explain our privacy policies regarding what information we collect, how we use it and how we keep it secure.

We maintain this website to provide information about our company to clients, potential clients, partners, and anyone else interested in learning more about BSSP. The BSSP website also provides information of general interest to the advertising industry community.

For our internal use only, we may collect and store general information about what pages you access, the date and time of your visit, the number of times you visit, the average time spent on the site, your IP address and the name of the domain from which you accessed our site, the name of the Internet address of the web site from which you directly linked to our site and other similar data about how you and our other visitors use our site. We also use cookies. The first time you visit our site, we assign you a session ID which is stored as a cookie on your computer. Cookies do not contain any personal information about you. We collect this information solely in order to learn more about the visitors to the different sections of our site and to help us make our site more useful and informative, and we will not share such information with anyone else for any reason.

On the BSSP website, we collect names and email addresses from visitors who wish to contact us and voluntarily provide us with their personal information. We also receive resumes and creative submissions that contain personal information. We use this information for internal purposes only and do not share it with other organizations. We do not send unsolicited emails to anyone who provides us with their email through our site.

BSSP has implemented a formal privacy and security policy and takes appropriate steps to maintain the security of all personal information we hold, both on our own account and for all of our clients.

Our websites contains “links” to many other sites, and we make every effort to only link to sites that share our high standards and respect for privacy. However, we are not responsible for the content or the privacy practices employed by other sites.