Est. 1993Sausalito / CA

Two Industry Veterans Return to Help Lead Agency

BSSP is delighted to announce the appointment of Tracey Pattani as CEO and Nicole Michels McDonagh as Group Creative Director. Both Tracey and Nicole have previously worked at BSSP.


Pattani worked at BSSP as Group Account Director earlier in her career and now returns to oversee day-to-day operations and leadership of the agency, bringing over 20 years of deep experience in digital marketing, brand strategy and client leadership, Tracey has worked with some of the world’s most recognized brands, including Microsoft, IBM, Diageo and eBay. She joins BSSP from Digitas San Francisco where she served as SVP, Head of Account Management since 2016, managing clients and helping to expand the agency’s offering including CRM, social and content services.


“I’m thrilled to return and lead BSSP. Throughout my career, I’ve emphasized brave leadership, culture and creativity as the most important and irreplaceable components of our business. BSSP is the perfect home for me, filled with these common values,” said Pattani. “I look forward to joining a talented and diverse team and taking BSSP to the next level.”


Also a boomerang employee, Nicole Michels McDonagh joins BSSP as Group Creative Director and will partner with fellow Group Creative Director Sinan Dagli to oversee the creative department. McDonagh rejoins BSSP by way of Wunderman Thompson (formerly POSSIBLE) where she helped lead the creative department for eight years, developing work for brands like Tommy Hilfiger, Coca-Cola, Bacardi, Microsoft and ZICO Coconut Water. Her work has been recognized by Cannes Lions, The One Show, Effies, D&AD, and Fast Company’s World Changing Ideas, among others.


“BSSP is part of my creative DNA. The opportunity to help shape the agency as it heads into a new chapter is a dream come true. There are very few shops who have kept that independent fire in their belly and continue to do what’s right for their clients and their people.”“It’s wonderful to welcome Tracey and Nicole back to BSSP. They’ve helped build BSSP and our culture originally and have launched successful careers. We’re excited to have them return and help guide the continued evolution of the agency,” noted Greg Stern, BSSP Co-Chairman.


“Tracey and Nicole are returning home and we couldn’t be happier,” says John Butler, BSSP Co-Chairman. “When they were here during the early days of the company, they oversaw some terrific work. They went away, grew in their careers and evolved as marketers. Now they’re back to make us smarter.”