MAKING AWS DATA AS EXCITING AS THE NFL
Amazon Web Services
Stat That
Capabilities
Creative
Production
Strategy
PROBLEM
We needed to make terabytes of anxiety inducing data and impossibly complex machine learning, more accessible, actionable, and frankly exciting for business leaders.
OUTSIDE-INSIGHT
Data is tedious, until it’s given context.
SOLUTION
#Stat-That - a vehicle that amplified the biggest plays in the NFL - one of AWS’s biggest and highest profile clients - by contextualizing them with AWS data.
MEDIUM
Commanding the respect and admiration of the C-Suite, the NFL was the perfect vehicle to reach them, as well as culture at large.
OUTSIZED IMPACT
Our campaign proved itself to be an immediate success, with #StatThat trending on Twitter right out the gate. The outpouring of Social love continued throughout the flight as we finished with strong results showing:
Our Awareness Index hitting +10ppt higher than Kantar norm
Branding and Key Message delivery were well above the norm, resulting from the well-integrated story within each ad
Persuasion Mean scores finished significantly above the norm
MORE WORK
ESPN
ESPN
ESPN
ESPN
Blue Shield of California
