DRIVING NPS THROUGH ADVOCACY
Blue Shield of California
Hear Me
Capabilities
Creative
Media
Production
Strategy
PROBLEM
Increase brand preference despite being outspent 5x by the competition.
OUTSIDE-INSIGHT
It turns out that the primary household healthcare decision maker, women, don’t have access to the same quality healthcare as men do.
SOLUTION
#HearMe - a platform for women to advocate for themselves with the encouragement of other women’s stories, including Venus Williams's own experience.
MEDIUM
We partnered with the LA Times to launch the campaign and add weight to the story’s importance, and then took to social with influencer stories to help ignite the social conversation.
OUTSIZED IMPACT
The campaign garnered over 200M media impressions, became one of
the most-read health care articles according to Health Leaders Media,
and was covered by publications across the country.
MORE WORK
Blue Shield of California
Blue Shield of California
Blue Shield of California
Blue Shield of California
Blue Shield of California
