ESPN continues to revolutionize the sports media landscape with the launch of its latest campaign for the ESPN App, emphasizing its leadership position in the digital space for sports fans. In a crowded market, the ESPN App stands out by offering a seamless, comprehensive sports experience from mobile to TV. 

 

The campaign developed by BSSP blends strategy and creative development to highlight the ESPN App and its premium direct-to-consumer product, ESPN+, which provides exclusive live events, original programming and much more.

 

In its fifth year, the nationally awarded campaign “One App, One Tap” takes a bold step with live-action elements featuring Shaboozey, ascendant genre defying artist known for his seamless blend of country, hip-hop, trap, rock, and folk. Shaboozey, whose single “A Bar Song (Tipsy)” is currently in the Top 5 of the Billboard Hot 100, brings a fresh and dynamic energy to the campaign.