LAUNCHING THE NEXT BIG INVESTMENT OPPORTUNITY
First Graduate
The Best Investment
Capabilities
Creative
Media
Production
PROBLEM
As a pro bono account with zero budget, not only did we have to break through the holiday buying and giving noise, but we had to gain the trust of a wealthy Bay Area target who had lost trust in charities due to misuse of funds.
OUTSIDE-INSIGHT
Fintech investments are far riskier and less rewarding than investing in a child’s education.
SOLUTION
Launch like a fintech investment opportunity, enticing our target to get in on the latest and greatest investment opportunity, that’s anything but speculative.
MEDIUM
Attract wealthy Bay Area donors by taking over the corridors of Silicon Valley with high-impact OOH and digital takeovers, sourced exclusively by media vendor and platform donations.
OUTSIZED IMPACT
The campaign’s breakthrough approach garnered the most earned media in the organization's history, and put First Graduate on the map of wealthy Bay Area residents.
MORE WORK
Amazon Business
First Hawaiian Bank
San Francisco Ballet
ESPN
Noosa
