As promised, below you’ll find eight pieces of work we’re particularly proud to share. From helping ESPN grow their digital business with a fresh, music- and visual-led approach, to employing Chess Grandmaster Garry Kasparov in a documentary for a global entertainment brand, there’s some interesting work to scroll through. There’s much more in the works for the coming year. Enjoy!
ONE APP, ONE TAP – TAKE TWO
This is an encore effort for ESPN featuring Puerto Rican musical duo Domino Saints providing the soundtrack for the app that brings you the world of sports like no other brand can.
TRYING TO STUMP CHESS GRANDMASTER GARRY KASPAROV
We offered Chess Grandmaster and former World Champion Garry Kasparov a chance for redemption against the machine…only this time, he’d be playing strategy card game Hearthstone instead of chess. We taught Garry the game, got him hooked, and then put him against the ultimate challenge. Our mini-documentary, The Brain’s Last Stand, captures every step of Garry’s journey playing Hearthstone. With nearly 20 million views globally, this documentary has captured the imagination of viewers around the world.
COMBATING SYSTEMIC GENDER BIAS IN HEALTHCARE
One in two women’s health concerns go unheard. Pain ignored. Concerns disregarded. In collaboration with our clients, we approached this mission-critical topic head-on with our amazing spokesperson, tennis champion Venus Williams. #HearMe provided a forum for social conversation among those that may have also experienced this systemic gender bias.
Amazon Web Services – NFL Integration
USING MACHINE LEARNING TO STAT THAT
Through their partnership with the NFL, AWS employs groundbreaking technology and machine learning to track stats each week. Using some of the best players and plays in football, our mission was to make those stats as exciting as the games themselves.
INTRODUCING 7 NEW WAYS TO LOVE NOOSA EVEN MORE
In celebration of Valentine’s Day, we wanted to show noosa’s passionate fans new ways to savor this tasty yoghurt. We enlisted the influencer genius behind Unnecessary Inventions, TikTok and Instagram star Matty Benedetto, to invent seven new, full-on ways to enjoy noosa even more.
HOPE MOVES US FORWARD
As the COVID-19 virus spread across the world, Blue Shield of California used its platform to help flatten the curve. From encouraging residents to wear a mask to underlining why vaccine distribution is essential, we helped Californians create a healthier, safer society throughout the ups and downs. Our film, Together We Rise, uses dance as a visual metaphor to express the resilience, hope and positivity Californians held within them as they learned how to navigate uncertain times and chose to keep moving forward.
Mill Valley Film Festival
DRAMATIZING THE FEELINGS THAT FILM EVOKES
Our relationship with the Mill Valley Film Festival goes back as far as the mid-’90s. Recently we’ve been designing the festival identity, along with the One Sheet poster and templates for social, including motion graphics.
Be it joy, sadness, surprise, fear, or anger, good film makes us feel something. It takes us on a journey, provoking empathy, laughter, and tears we never expected to shed. In a world constantly focusing on each other’s differences, emotions create similarities. Thankfully, we all have the capacity to feel and share unifying experiences through a screen. That’s what this design portrays.
BENDING THE ORDINARY
Pancakes are fun. So are waffles and pretty much anything baked. But when it comes to healthy eating, those things aren’t usually part of the conversation. Well, what about those who don’t deny themselves certain indulgences, but do it in a healthy way? Birch Benders is speaking directly to these consumers in its first national and social advertising campaign spotlighting three of the brand’s flagship Just-Add-Water Pancake & Waffle Mix flavors.