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8 Most Interesting Things from BSSP in 2022
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As promised, below you’ll find eight pieces of work we’re particularly proud to share. From helping ESPN continue to grow their digital business with a fresh, music- and visual-led approach, to launching a first-ever campaign for a major division of Amazon, there’s some interesting work to scroll through. There’s much more in the works for the coming year. Enjoy!

    Blue Shield

    Y-O-U

     

    You. Why-oh-you. Three little letters, to make a very small word, that means so much and means so many things, because no “you” is ever one single thing. There are millions and billions of you’s in the universe, yet still, no two you’s quite like you. 

     

    This effort created for Blue Shield of California strategically and creatively shines a light on the primary mission of this organization, which is to put their members at the center of everything they do, providing the most individualized care for all Californians at an affordable price.

      ESPN

      SPORTS ON TAP: PART 3

       

      “One App One Tap” is back and is more impactful than ever. We have a new rap, a fresh artist in BIA, legendary athletes, and talented rookies packed into a vibrant spot punctuated by a rhythmic beat. The ad’s visual excitement is underscored by ESPN’s wide-ranging and award-winning content, all live within the app. Because it’s only for everything. Our campaign won two Gold Clio Sports awards and one Silver.

        Amazon Business

        BUY SMARTER. DREAM BIGGER.

         

        Amazon Business helps businesses large and small get the supplies they need by making the whole process easier, faster, and more efficient. To raise awareness of Amazon Business, we were tapped to create their first integrated national brand campaign, ever.

         

        The campaign leaned into a shared obsession held by successful business leaders across Fortune 100, nonprofit, public sector, and small businesses: How can I grow my business?

          Rao’s Homemade

          THE DELICIOUSNESS OF SLOW

           

          During times when people are carefully considering their everyday purchases, we prove that Rao’s Homemade is worth paying more for by bringing to life the craft and care that goes into making their famously delicious, authentically Italian pasta sauce. In a world that moves fast, Rao’s process is slow. Very intentionally, slow. And very intentionally, simmered. Their slowness is their greatness.

            ESPN

            ONLY IN FANTASY

             

            Fantasy football isn’t just a test of your sports knowledge, it’s a test of your relationships – creating deeper community connections, even if a little smack talk is involved. At least that’s the premise beyond ESPN’s brand-new “Only in Fantasy” campaign that highlights the inherent humor of the game – from the unlikely rivalries and alliances created to the humorous antics and risks associated with being in last place or losing to a loved one.

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              First Graduate

              The Best Investment

               

              When you think about investing, things like stocks, real estate, and cryptocurrencies likely come to mind. Things that promise monetary return. But, there’s more to investing than that. When you donate to First Graduate, you’re making a long-term investment. One that helps a student, over the course of twelve years, to become the first member of their family to graduate from college. To bring our campaign to life, we launched with digital out-of-home, radio, and digital display to promote our new investment – FGRAD. Campaign cost to our nonprofit client: $0. Now that’s a good investment.

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                Mill Valley Film Festival

                MVFF 45

                 

                MVFF prides itself on the ability to connect people through great storytelling. For them, the main event is the film, not the carpet. The films they choose connect people to communities, to great stories, to perspective, to one another, and to the world around them. See how we helped them promote the 2022 festival.

                  FootJoy

                  INNOVATION IS A FORCE

                   

                  This work focuses on FootJoy’s core commitment to innovation and reflects the company value of a “never finished” mentality. It’s what drives the brand’s constant desire to improve their products and create the best possible experience for golfers.

                   

                  We leveraged technical camera setups and unique golf scenarios, which resulted in unexpected angles of the FootJoy product as well as visually stunning footage of their PGA Tour players. The work helped FootJoy stand out in a category of the traditional look and feel normally seen in the golf world. This effort helped the company hit key KPIs and won two Gold Clio Sports awards.

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