Est. 1993Sausalito / CA
Bending the Ordinary
Birchilicious

Pancakes are fun. So are waffles and pretty much anything baked. But when it comes to healthy eating, those things aren’t usually part of the conversation. Well, what about those who don’t deny themselves certain indulgences, but in a healthy way? Birch Benders is speaking directly to these consumers in its first national advertising campaign spotlighting three of the brand’s flagship “just-add-water pancake & waffle mixes.” The campaign introduces the new brand tagline, Bending the Ordinary, highlighting the fun to be had in healthy eating with food that is ordinarily seen as ‘cheating’. The three :15 OLV and social content showcase the convenience and quality of the Birch Benders’ products, which include the finest natural & non-GMO ingredients.

  • Creative
  • Social
  • Strategy
Chocolate chips in Keto? It’s amazing-o.
Social