Est. 1993Sausalito / CA

8 minutes and 46 seconds. That’s how long officer Derek Chauvin kneeled on unarmed, George Floyd’s neck leading to his murder and sparking protests for justice and equality across the nation.


As a company rooted in strong values, equality being one of them, Blue Shield of California wanted to show their solidarity with the movement by making it clear what they stand for and encouraging others to do the right thing.

  • Film
  • In-House Production