During times like these, everyone has a role to play in keeping our families, friends, and communities safe. In partnership with our clients, BSSP is getting involved by doing what we know best- using our creativity and our art to look after the people around us.
Getting the right information can save lives. And now more than ever, where that information comes from is just as important as what it is. Unfortunately, as a society, we tend to listen to celebrities – or the loudest voice – over qualified professionals. Which gave us an idea. What if we turned the frontline experts into pop culture icons?
#FauciArt—A concept where we ask anybody and everybody to make Dr. Fauci a viral star by turning his image into a work of art. We started internally at the agency. Each department created their own versions of #FauciArt to be shared on social media. Now we’re opening it up to the world and encouraging everyone to join the trend — so together we can collectively keep Dr. Fauci in the spotlight, right where we need him.
Make your own and tag #FauciArt
From lack of sleep to lack of protective equipment, every day is a grueling uphill battle for healthcare professionals on the front line. It’s only because of their courage, dedication and selflessness that we’re able to have hope and relief during this devastating time.
Along with donating $200MM to COVID-19 relief efforts, Blue Shield of California wanted to pay homage to the front line and their incredible efforts. And, we too felt it was important to give these heroes a voice.
So, we conducted interviews with medical staffers to understand their true feelings, and partnered with LA-based photographer and director Sam Bayer to capture stills of their experiences on the front line.
In the end, we wanted to recognize not just the toughness of the front line worker’s job, but ultimately the toughness of the front line worker.
Tough has received positive momentum by the Blue Shield of California organization and the community at large. Boasting thousands of views, hundreds of likes and a flurry of comments, this spot, has made quite the impression during its short month-long run. It’s also been highly regarded by trade press such as the SF Egotist, which wrote: “We’ve seen a ton of “Thanks essential workers” spots these days. This one from Butler, Shine, Stern and Partners is one of the best.”
Typically during this time of year, we are celebrating the start of the golf season. Given everything happening around us, our teams have come together to chip in and help those affected most by the ongoing crisis. To that end, FootJoy, in partnership with Titleist, Scotty Cameron, Vokey, and KJUS, is proud to team up with the Center for Disaster Philanthropy (CDP) to support their COVID-19 Response Fund.
From April 8th through April 30th, fifteen percent (15%) of every retail purchase on FootJoy.com, titleist.com, scottycameron.com, vokey.com, and kjus.com will be donated to the CDP’s COVID-19 Response Fund.