Est. 1993Sausalito / CA
Anyone Can Bracket
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In our latest campaign for ESPN Tournament Challenge, we set out to answer one of life’s more perplexing questions: can anyone bracket? Well, when your bracket game is as easy, accessible and fun as ESPN Tournament Challenge is, the answer is a resounding yes. So to prove it, we created a cast of characters designed to show just how simple and straightforward playing can be.

 

A busy mom. A lounging teen. A successful scientist. A sophisticated cat man. Not only did our characters have their own commercial, they had their own brackets as well. All throughout the NCAA tournament, we pitted our bracketers against seasoned professionals like Elle Duncan, Jay Bilas and Stephen A Smith and watched their picks play out live on social. Because at the end of the day, no matter who, what, when, where or how, anyone can bracket with ESPN Tournament Challenge.

  • 360 Creative
  • Design
  • Media
  • Production
  • Strategy
Social
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