Every year, millions of fans turn to ESPN to curate their brackets for the largest college basketball tournament in the U.S. No matter your knowledge of the sport, everyone makes their picks and holds their breath. Correctly filling out a bracket can seem daunting, especially to casual fans. So this year, ESPN is encouraging everyone to trust their instincts and “go with your gut!” In a new integrated campaign for its annual Tournament Challenge bracket game ESPN is launching three new spots ahead of the men’s and women’s brackets selection on Sunday, March 12th where the brand plays into the uncertainty, madness and chaos surrounding brackets and team seeding.
The new spots highlight how, when it comes to the tournament, anything can happen. Like top seeds losing early or underdogs going all the way, there is no surefire way of predicting the outcome.